Reshaping the public radio newsroom for the digital future

This article provides an in-depth analysis of the United States' National Public Radio's journey as it strives to become a more web- and multimedia-savvy company. The article offers a qualitative account of a significant transition phase in the news organization's development: what started as a 400-person retraining of the newsroom ended as a rethinking of the newsroom's digital development. The article examines the way in which NPR created the conditions of ambiguity that allowed for innovation to take place.