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Radio and secondary orality: A rhetorical analysis of the Colombian radio programme Hora 20
- Source: Radio Journal:International Studies in Broadcast & Audio Media, Volume 12, Issue 1-2, Oct 2014, p. 55 - 72
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- 01 Oct 2014
Abstract
Despite its high levels of consumption, there is little research about the grammar, communicative genres and codes through which radio is produced. This article strives to fulfill this gap in the literature and provides some preliminary ideas and exploratory characteristics about the language of radio. After conducting a rhetorical analysis of the talk radio programme Hora 20, broadcast by a highly consumed Colombian radio station, this article suggests a few levels that allow us to start thinking about the grammar of radio. Specifically, this article suggests three main levels through which the secondary orality of radio manifests in Hora 20: empathetic, grammatical and dialogic levels. It examines how the use of elements, such as interjections, rhythm, tone, flow, spontaneity, genre, enumeration, redundancy, as well as parallel, pedagogical, collaborative and confrontational dialogues, define the language of talk radio. Finally, this piece claims that all three levels and corresponding sub-levels of secondary orality create a particular rhetorical situation of addressivity in which speakers connect with their addressees in particular ways.