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Volume 14, Issue 1
  • ISSN: 1476-4504
  • E-ISSN: 2040-1388



Using an evaluation framework, this study sheds light on the organizational factors that influence the use of user-generated content (UGC) in radio newsrooms. Although communication research is consistently emphasizing rapid changes in technology and the need for journalists to adapt to their multi-platform environments, this study shows that some radio journalists and managers, at least, are still quite conservative in their innovative practices. Through the use of semi-structured interviews with radio managers and journalists in a major Canadian market, five main uses of UGC were identified in the newsroom. These factors were directly related to the perceived notion of the audience and its value to news reporting. Financial pressures, company policy and professional standards are the three main organizational factors that influence these uses and the extent to which the practices were observed. Age, language and sectorial differences did not appear to be influential in this study. These results, however, suggest that work still needs to be done to establish which factors are most relevant in overcoming fears and challenges with respect to innovative UGC use. A better knowledge of the audience could also influence future behaviour.


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  • Article Type: Article
Keyword(s): Canada; journalism; news; radio; technology; user-generated content
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