Skip to content
1981
Radio and Sound in the Platform Age: Special Issue from ECREA 2023
  • ISSN: 1476-4504
  • E-ISSN: 2040-1388

Abstract

This article borrows the ‘circuit of culture’ concept to investigate podcasting in Brazil, one of the most dynamic audio markets in the world. Focusing on production sphere, semi-structured interviews were conducted with managers of independent podcasts producers – Rádio Novelo and Central 3 – and Brazilian major broadcasting network, Sistema Globo de Rádio, with a portfolio of around one hundred and eighty podcasts. Data gathered indicate we are entering a new platformization era, which can be described by growing consolidation and sustainability issues, both to independent companies and legacy media.

Funding
This study was supported by the:
  • National Council for Scientific and Technological Development (CNPq) (Award 04/2021)
Loading

Article metrics loading...

/content/journals/10.1386/rjao_00100_1
2024-12-31
2025-02-12
Loading full text...

Full text loading...

References

  1. Alpendre, Guilherme (2023), in-person interview with Marcelo Kischinhevsky, Katia Fraga, Lara Machado and Victor Bastos, Rádio Novelo Offices/Headquarters, Rio de Janeiro, 2 February.
  2. Barbosa, Thiago (2023), in-person interview with Marcelo Kischinhevsky, Katia Fraga, Lara Machado and Victor Bastos, CBN Rio Headquarters, Rio de Janeiro, 7 February.
  3. Berry, Richard (2016), ‘Podcasting: Considering the evolution of the medium and its association with the word “radio”’, Radio Journal: International Studies in Broadcast & Audio Media, 14:1, pp. 722.
    [Google Scholar]
  4. Berry, Richard (2020), ‘Radio is learning a lot from podcasting’, Radiofonias: Journal of Sound Media Studies, 11:1, pp. 20509, https://periodicos.ufop.br/radiofonias/article/download/4334/3393. Accessed 10 July 2023.
    [Google Scholar]
  5. Bonini, Tiziano (2006), La Radio nella Rete: Storia, estetica, usi sociali, Milan: Costa & Nolan.
    [Google Scholar]
  6. Bonini, Tiziano (2015), ‘The “second age” of podcasting: Reframing podcasting as a new digital mass medium’, Quaderns del CAC, 41:18, pp. 2130.
    [Google Scholar]
  7. Bottomley, Andrew (2020), Sound Streams: A Cultural History of Radio-Internet Convergence, Ann Arbor, MI: University of Michigan Press.
    [Google Scholar]
  8. Braun, Daniela (2022), ‘Globo produz e distribui mais podcasts em 2023’, Valor Econômico, 13 December, https://www.valor.globo.com/empresas/noticia/2022/12/13/globo-produz-e-distribui-mais-podcasts-em-2023-sembarreira.ghtml. Accessed 10 May 2023.
    [Google Scholar]
  9. Cardoso, Gustavo (2007), A mídia na sociedade em rede: Filtros, vitrine, notícias, Rio de Janeiro: Editora FGV.
    [Google Scholar]
  10. Central 3 (n.d.), ‘Sobre nós’, https://www.central3.com.br/sobre-nos-2/. Accessed 10 July 2023.
  11. Del Bianco, Nelia R. (2016), ‘E o rádio, vai morrer na era da convergência tecnológica?’, in N. Dângelo and S. S. G. de Sousa (eds), Noventa anos de rádio no Brasil, Uberlândia: EDUFU, pp. 3453, http://dx.doi.org/10.14393/EDUFU-978-85-7078-447-6.
    [Google Scholar]
  12. du Gay, Paul, Hall, Stuart, Janes, Linda, Madsen, Anders K., Mackay, Hugh and Negus, Keith (1997), Doing Cultural Studies: The Story of the Sony Walkman, 2nd ed., London: Sage.
    [Google Scholar]
  13. Fernández, José L. (2012), La captura de la audiencia radiofónica, Buenos Aires: Liber Editores.
    [Google Scholar]
  14. Fidler, Roger (1997), Mediamorphosis: Understanding New Media, Thousand Oaks, CA: Pine Forge Press.
    [Google Scholar]
  15. Kischinhevsky, Marcelo (2016a), Rádio e mídias sociais: Mediações e interações radiofônicas em plataformas digitais de comunicação, Rio de Janeiro: Mauad X.
    [Google Scholar]
  16. Kischinhevsky, Marcelo (2016b), ‘Métodos de pesquisa qualitativa aplicada à comunicação radiofônica’, in C. P. de Moura and M. I. V. de Lopes (eds), Pesquisa em comunicação: Metodologias e práticas acadêmicas, Porto Alegre: EDIPUCRS, pp. 27794.
    [Google Scholar]
  17. Kischinhevsky, Marcelo (2024), Cultura do podcast: Reconfigurações do rádio expandido, Rio de Janeiro: Mauad X.
    [Google Scholar]
  18. Kischinhevsky, Marcelo and De Marchi, Leonardo (2016), ‘Expanded radio: Rearrangements in Brazilian audio media markets’, Radio, Sound & Society Journal, 1:1, pp. 7589.
    [Google Scholar]
  19. Konchinski, Vinicius (2021), ‘Mizanzuk, o gamer paizão que mudou a história das “bruxas de Guaratuba”’, Tab UOL, 14 May, https://www.tab.uol.com.br/noticias/redacao/2021/05/14/mizanzuk-o-gamer-paizao-que-mudou-a-historia-das-bruxas-de-guaratuba.htm. Accessed 6 March 2023.
  20. Mendes, Domenica C. (2023), online interview with Marcelo Kischinhevsky and Lara Machado, Central 3 Offices/Headquarters, São Paulo, 19 June.
  21. Ortiz-Díaz, Gabriela and Moreno-Moreno, Elsa (2024), ‘Motivaciones de los podcasters independientes de Puerto Rico: Entre el emprendimiento del creador amateur y del productor formalizado’, Revista Mediterránea de Comunicación, 15:1, pp. 35772.
    [Google Scholar]
  22. Pérez-Alaejos, María de la Peña Mónica, Terol-Bolinches, Raúl and Barrios-Rubio, Andrés (2022), ‘Podcast production and marketing strategies on the main platforms in Europe, North America, and Latin America: Situation and perspectives’, Profesional de la Información, 31:5, pp. 16992407, https://doi.org/10.3145/epi.2022.sep.22.
    [Google Scholar]
  23. Piñeiro-Otero, Teresa and Pedrero-Esteban, Luis-Miguel (2022), ‘Audio communication in the face of the renaissance of digital audio’, Digital Audio Communication, 31:5, https://doi.org/10.3145/epi.2022.sep.07.
    [Google Scholar]
  24. Poell, Thomas, Nieborg, David and van Dijck, José (2019), ‘Platformisation’, Internet Policy Review, 8:4, https://doi.org/10.14763/2019.4.1425.
    [Google Scholar]
  25. Prata, Nair (2009), Webradio: Novos gêneros, novas formas de interação, Florianópolis: Insular.
    [Google Scholar]
  26. Rojas-Torrijos, José L., Caro-González, Francisco J. and González-Alba, José A. (2020), ‘The emergence of native podcasts in journalism: Editorial strategies and business opportunities in Latin America’, Media and Communication, 8:2, pp. 159–70, https://doi.org/10.17645/mac.v8i2.2699.
    [Google Scholar]
  27. Royaroto, Isabela (2022), ‘Brasil é o 3º país que mais consome podcast no mundo’, Exame, 25 March, https://www.exame.com/pop/brasil-e-o-3o-pais-que-mais-consome-podcast-no-mundo/. Accessed 10 May 2023.
  28. Scarpin, Paula (2023), in-person interview with Marcelo Kischinhevsky, Katia Fraga, Lara Machado and Victor Bastos, Rádio Novelo Offices/Headquarters, Rio de Janeiro, 2 February.
  29. Schnaider, Amanda (2022), ‘Podcasts de true crime viram produções audiovisuais e livros’, Meio & Mensagem, 2 August, https://www.meioemensagem.com.br/midia/podcasts-de-true-crime-viram-producoes-audiovisuais-e-livros. Accessed 6 March 2023.
  30. Srnicek, Nick (2017), Platform Capitalism, London: Polity Press.
    [Google Scholar]
  31. Sullivan, John L. (2019), ‘The platforms of podcasting: Past and present’, Social Media + Society, 5:4, https://doi.org/10.1177/2056305119880002.
    [Google Scholar]
  32. Vicente, Eduardo (2024), ‘Podcasts narrativos de não ficção: Um olhar sobre a produção brasileira’, Revista de la Asociación Española de Investigación de la Comunicación, 11:21, https://doi.org/10.24137/raeic.11.21.1.
    [Google Scholar]
  33. Voxnest (2020), ‘The state of the podcast universe’, https://www.pdfcoffee.com/voxnest-2020-mid-year-preview-report-pdf-free.html. Accessed 10 May 2023.
/content/journals/10.1386/rjao_00100_1
Loading
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error
Please enter a valid_number test