Skip to content
1981
Volume 23, Issue 1
  • ISSN: 1476-4504
  • E-ISSN: 2040-1388

Abstract

The relationship between the sound industry and its audience is influenced by the widespread use of smartphones as the primary means of accessing the internet. This has led to a transformation in media logics, particularly among young people in Colombia, as they adapt to an evolving ecosystem that is redefining the creation, production and distribution of media. The objective of this research is to determine the significance of podcasts in the information consumption habits of listeners/users and to examine how this digital innovation is positioned in the content offer of radio and independent producers. The study employs a mixed methodological approach, including a case study that involves the administration of 190 surveys to young people, the review and listening of digital repositories of podcast platforms and the conducting of fifteen interviews with podcast producers. The main conclusion drawn is that podcasts are revitalizing audio content on-screen, connecting young people with information and the reality of their environment.

Loading

Article metrics loading...

/content/journals/10.1386/rjao_00107_1
2025-05-26
2026-04-20

Metrics

Loading full text...

Full text loading...

References

  1. Aguado, Juan Miguel (2020), Mediaciones ubicuas: Ecosistema móvil, gestión de identidad y nuevo espacio público, Barcelona: Gedisa.
    [Google Scholar]
  2. Albarello, Francisco Javier (2020), ‘Informarse en el smartphone: Estrategias de lectura transmedia por parte de jóvenes universitarios del Aglomerado Gran Buenos Aires’, Palabra Clave, 23:3, https://doi.org/10.5294/pacla.2020.23.3.1.
    [Google Scholar]
  3. Ayuntament de Barcelona (2017), ‘Contrólate en las redes’, Barcelona.cat, 2 March, https://ajuntament.barcelona.cat/bcnvsodi/wp-content/uploads/2017/02/Informe_Discurso-del-Odio_resumen-ejectivo_ES-2.pdf. Accessed 1 October 2023.
  4. Banegas, Diana and Rivera, Diana (2012), ‘Análisis de la empresa informativa impresa y digital de Ecuador’, Razón y Palabra, 79, https://www.redalyc.org/articulo.oa?id=199524411058. Accessed 12 February 2023.
    [Google Scholar]
  5. Barrios-Rubio, Andrés (2020), R@dio en la sonoesfera digital: Modelo de negocio y rutinas productivas de la industria sonora, Bogotá: Alphaeditorial.
    [Google Scholar]
  6. Barrios-Rubio, Andrés (2021), ‘Radio, music and podcast in the consumption agenda of Colombian adolescents and youth in the digital sonosphere’, Communication & Society, 34:3, pp. 3146, https://doi.org/10.15581/003.34.3.31-46.
    [Google Scholar]
  7. Barrios-Rubio, Andrés (2022a), ‘Transformation of the Colombian radio in the informative sonosphere of the SARS-CoV-2’, Journal of Creative Communications, 17:2, pp. 14261, https://doi.org/10.1177/09732586221078524.
    [Google Scholar]
  8. Barrios-Rubio, Andrés and Gutiérrez-García, Maria (2022), ‘Comunicación mediática y social en el entorno de crisis, polarización e inconformismo colombiano’, Profesional de la Información, 31:3, https://doi.org/10.3145/epi.2022.may.20.
    [Google Scholar]
  9. Barrios-Rubio, Andrés and Reyes, Juan Felipe (2023), ‘El pódcast como estrategia de creación y distribución de contenidos sonoros dentro del entorno digital de la radio en Colombia’, Estudios sobre el Mensaje Periodístico, 29:1, https://dx.doi.org/10.5209/esmp.84639.
    [Google Scholar]
  10. Benítez de Gracia, María José and Herrera Damas, Susana (2019), ‘Realidad virtual y reportaje inmersivo con vídeo en 360º. Análisis del uso por parte de medios españoles’, Miguel Hernández Communication Journal, 10:1, pp. 23962, https://doi.org/10.21134/mhcj.v10i0.299.
    [Google Scholar]
  11. Bericat, Eduardo (1998), La integración de los métodos cuantitativo y cualitativo en la investigación social: Significado y medida, Barcelona: Editorial Ariel.
    [Google Scholar]
  12. Bonini, Tiziano and Monclús, Belén (2015), Radio Audiences and Participation in the Age of Network Society, New York: Routledge.
    [Google Scholar]
  13. Bosetta, Michael, Dotceac, Ana María and Trenz, Hans-Jorg (2018), ‘Political participation on Facebook during Brexit does user engagement on media pages stimulate engagement with campaigns?’, Journal of Language and Politics, 17:2, pp. 17394, https://doi.org/10.1075/jlp.17009.dut.
    [Google Scholar]
  14. Buitrago Guzmán, Silvia Natalia (2014), ‘Relación entre la convergencia de medios y la experiencia de usuario: Dos iniciativas creativas en Colombia’, Revista de Investigación, Desarrollo e Innovación, 4:2, pp. 7986, https://doi.org/10.19053/20278306.2958.
    [Google Scholar]
  15. Cabrera González, María Ángeles (2010), ‘La interactividad de las audiencias en entornos de convergencia digital’, Revista ICONO 14. Revista científica de Comunicación y Tecnologías emergentes, 8:1, pp. 16477, https://doi.org/10.7195/ri14.v8i1.287.
    [Google Scholar]
  16. Dal Zotto, Cinzia and Lugmayr, Artur (2016), ‘Media convergence as evolutionary process’, in A. Lugmayr and C. D. Zotto (eds), Media Convergence Handbook, vol. 2, Berlin and Heidelberg: Springer, pp. 316.
    [Google Scholar]
  17. Davidson, Thomas, Warmsley, Dana, Macy, Michael and Weber, Ingmar (2017), ‘Automated hate speech detection and the problem of offensive language’, Proceedings of the International AAAI Conference on Web and Social Media, 11:1, pp. 51215, https://doi.org/10.1609/icwsm.v11i1.14955.
    [Google Scholar]
  18. De-la-Garza-Montemayor, Daniel-Javier, Peña-Ramos, José-Antonio and Recuero-López, Fátima (2019), ‘Online political participation of young people in Mexico, Spain and Chile’, Comunicar, 27:61, pp. 8392, https://doi.org/10.3916/c61-2019-07.
    [Google Scholar]
  19. Edmond, Maura (2015), ‘All platforms considered: Contemporary radio and transmedia engagement’, New Media & Society, 17:9, pp. 156682, https://doi.org/10.1177/1461444814530245.
    [Google Scholar]
  20. Entravision Cisneros and IPG Mediabrands (2022), ‘Hábitos de consumo digital en Colombia’, Entravision Cisneros, 11 December, https://entravisionlatam.com/research/wp-content/uploads/sites/12/2022/11/Presentacion-Estudio-Audio.ad-Colombia-2022.pdf. Accessed 1 October 2023.
  21. Hermida, Alfred and Mellado, Claudia (2020), ‘Dimensions of social media logics: Mapping forms of journalistic norms and practices on Twitter and Instagram’, Digital Journalism, 8:7, pp. 86484, https://doi.org/10.1080/21670811.2020.1805779.
    [Google Scholar]
  22. Hernández Sampieri, Roberto, Fernández Collado, Carlos and Baptista Lucio, Pilar (2014), Metodología de la Investigación, Mexico City: McGrawHill Education.
    [Google Scholar]
  23. Ismandianto, Ismandianto, Suyanto, Suyanto, Latifah, Khasna and Muchid, Muchid (2022), ‘Transformation of radio technology in the digital age’, Nyimak Journal of Communication, 6:1, pp. 11530, https://doi.org/10.31000/nyimak.v6i1.5547.
    [Google Scholar]
  24. Kemp, Simón (2023), ‘Digital 2023: Colombia’, DataReportal – Global Digital Insights, 12 February, https://datareportal.com/reports/digital-2023-colombia. Accessed 12 February 2023.
  25. Loewenthal, Robert (2019), Audio Opportunities for News Media, Dallas, TX: International News Media Association Reports (INMA).
    [Google Scholar]
  26. Martínez-Costa, María del Pilar and Legorburu Hortelano, José María (2020), ‘Audio digital e interfaces de voz: Una nueva era para la sonosfera’, in L. M. Pedrero-Esteban and A. Pérez-Escoda (eds), Cartografía de la comunicación postdigital: Medios y audiencias en la sociedad de la COVID-19, Madrid: Thomson Reuters, pp. 30329.
    [Google Scholar]
  27. Martínez-Costa, María del Pilar, Serrano-Puche, Javier, Portilla, Idoia and Sánchez-Blanco, Cristina (2019), ‘La interacción de los jóvenes adultos con las noticias y la publicidad online’, Comunicar, 27:59, pp. 1928, https://doi.org/10.3916/c59-2019-02.
    [Google Scholar]
  28. Martínez-Costa, María del Pilar, Amoedo-Casais, Avelino and Moreno-Moreno, Elsa (2022), ‘The value of podcasts to journalism: Analysis of digital native media brands’ offerings, production and publishing in Spain’, Profesional de la Información, 31:5, https://doi.org/10.3145/epi.2022.sep.03.
    [Google Scholar]
  29. McArthur, John (2016), Digital Proxemics: How Technology Shapes the Ways We Move, New York: Peter Lang.
    [Google Scholar]
  30. McClung, Steven and Johnson, Kristine (2010), ‘Examining the motives of podcast users’, Journal of Radio & Audio Media, 17:1, pp. 8295, https://doi.org/10.1080/19376521003719391.
    [Google Scholar]
  31. Morduchowicz, Roxana (2018), Ruidos en la web: Cómo se informan los adolescentes en la era digital, Buenos Aires: Ediciones B.
    [Google Scholar]
  32. Nereida, López-Vidales and Leire, Gómez-Rubio (2021), ‘Tendencias de cambio en el comportamiento juvenil ante los media: Millennials vs Generación Z’, Estudios Sobre el Mensaje Periodístico, 27:2, pp. 54352, https://doi.org/10.5209/esmp.70170.
    [Google Scholar]
  33. Pedrero-Esteban, Luís Miguel, Terol-Bolinches, Raúl and Arense-Gómez, Alfredo (2023), ‘El podcast como extensión transmedia sonora de la ficción audiovisual’, Revista Mediterránea de Comunicación, 14:1, pp. 189202, https://doi.org/10.14198/medcom.23292.
    [Google Scholar]
  34. Peinado-Miguel, Fernando, Rodríguez-Barba, Dolores and Rodríguez-Pallarés, Miriam (2017), ‘Hacia un nuevo modelo de negocio radiofónico: La radio corporativa’, Estudios Sobre el Mensaje Periodístico, 23:1, pp. 14764, https://doi.org/10.5209/esmp.55588.
    [Google Scholar]
  35. Pérez-Alaejos, María de la Peña Mónica, Pedrero-Esteban, Luís Miguel and Leoz-Aizpuru, Asier (2018), ‘La oferta nativa de podcast en la radio comercial española: Contenidos, géneros y tendencias’, Fonseca, 17, pp. 91106, https://doi.org/10.14201/fjc20181791106.
    [Google Scholar]
  36. Pérez-Alaejos, María de la Peña Mónica, Terol-Bolinches, Raúl and Barrios-Rubio, Andrés (2022), ‘Podcast production and marketing strategies on the main platforms in Europe, North America, and Latin America. Situation and perspectives’, Profesional de la Información, 31:5, https://doi.org/10.3145/epi.2022.sep.22.
    [Google Scholar]
  37. Pérez-Escoda, Ana and García Ruiz, Rosa (2020), ‘Comunicación y Educación en un mundo digital y conectado’, Revista ICONO 14. Revista científica de Comunicación y Tecnologías emergentes, 18:2, https://doi.org/10.7195/ri14.v18i2.1580.
    [Google Scholar]
  38. Pérez-Tornero, José Manuel and Pedrero-Esteban, Luís Miguel (2020), ‘Las coordenadas digitales del ecosistema comunicativo’, in L. M. Pedrero-Esteban and A. Pérez-Escoda (eds), Cartografía de la comunicación postdigital: Medios y audiencias en la sociedad de la COVID-19, Madrid: Thomson Reuters, pp. 3756.
    [Google Scholar]
  39. Perona-Páez, Juan José, Barbeito-Veloso, Mariluz and Fajula-Payet, Anna (2014), ‘Young people in the digital sonosphere: Media digital, media devices and audio consumption habits’, Communication & Society, 27:1, pp. 20524, https://doi.org/10.15581/003.27.36011.
    [Google Scholar]
  40. Quah, Nicholas (2019), ‘The New York Times is staffing up and expanding its audio ambitions well beyond The Daily’, Nieman Lab, 5 March, https://www.niemanlab.org/2019/03/the-new-york-times-is-staffing-up-and-expanding-its-audio-ambitions-well-beyond-the-daily/. Accessed 1 October 2023.
  41. Reuters Institute (2023), ‘Digital news report 2023’, Reuters Institute, 13 June, https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2023. Accessed 14 June 2023.
  42. Riaño, Félix (2023), Todo sobre podcast 2024, independently published.
    [Google Scholar]
  43. Ribes, Xavier, Monclús, Belén and Gutiérrez, Maria (2015), ‘Del oyente al radio prosumer: Gestión de la participación de la audiencia en la radio del siglo XXI’, Tripodos, 36, pp. 5574.
    [Google Scholar]
  44. Rodríguez Luque, Cristina, Alonso Fernández, José Antonio and Legorburu, José María (2020), ‘De la fonoteca al pódcast: Análisis de los magacines estrella de la radio generalista española en los repositorios abiertos’, Documentación de las Ciencias de la Información, 43, pp. 1522, https://doi.org/10.5209/dcin.67234.
    [Google Scholar]
  45. Salaverría, Ramón (2019), ‘Digital journalism: 25 years of research. Review article’, El Profesional de la Información, 28:1, https://doi.org/10.3145/epi.2019.ene.01.
    [Google Scholar]
  46. Salaverria, Ramón (2022), ‘La “pirámide inversa” y otras especies: Nuevas narrativas periodísticas para la información’, Etopía, 21 January, https://youtu.be/EERlgzrCAG4. Accessed 21 January 2022.
  47. Serrano-Puche, Javier (2017), ‘Metaanálisis del consumo digital en el ecosistema mediático contemporáneo: Factores distintivos e implicaciones emocionales’, Revista Mediterránea de Comunicación, 8:1, pp. 7585, https://doi.org/10.14198/medcom2017.8.1.6.
    [Google Scholar]
  48. Terol Bolinches, Raúl, Esteban, Pedrero, Miguel, Luís, Alaejos, Pérez and Mónica, María de la Peña (2021), ‘De la radio al audio a la carta: La gestión de las plataformas de podcasting en el mercado hispanohablante’, Historia y Comunicación Social, 26:2, pp. 47585, https://dx.doi.org/10.5209/hics.77110.
    [Google Scholar]
  49. Thompson, Nik, Wang, Xuequn and Daya, Pratiq (2020), ‘Determinants of news sharing behavior on social media’, Journal of Computer Information Systems, 60:6, pp. 593601, https://doi.org/10.1080/08874417.2019.1566803.
    [Google Scholar]
  50. Torras i Segura, Daniel (2020), ‘Digital sonosphere: Diagnosis of its current analytical applications and terminological meanings’, Digital Creativity, 31:1, pp. 2943, https://doi.org/10.1080/14626268.2020.1722709.
    [Google Scholar]
  51. Uhlich, Stefan, Porcu, Marcella, Giron, Franck, Enenkl, Michael, Kemp, Thomas, Takahashi, Naoya and Mitsufuji, Yuki (2017), ‘Improving music source separation based on deep neural networks through data augmentation and network blending’, in IEEE International Conference on Acoustics, Speech and Signal Processing (ICASSP), New Orleans, USA, 5–9 March, Piscataway, NJ: IEEE, pp. 26165.
    [Google Scholar]
  52. Viñals Blanco, Ana (2016), ‘El ocio conectado, móvil, transmedia y multisoporte de los jóvenes en la era digital’, Fonseca, Journal of Communication, 13:13, pp. 99113, https://doi.org/10.14201/fjc20161399113.
    [Google Scholar]
  53. Wyld, Jasper (2021), ‘Collaborative storytelling and canon fluidity in the adventure zone podcast’, Convergence, 27:2, pp. 34356, https://doi.org/10.1177/1354856520950555.
    [Google Scholar]
  54. Barrios-Rubio, Andrés (2022b), ‘The Colombian media industry on the digital social consumption agenda in times of COVID-19’, Information, 13:1, https://doi.org/10.3390/info13010011.
    [Google Scholar]
  55. Cea, Nereida (2019), ‘Periodismo y Redes Sociales: Análisis de las estrategias de difusión de los periódicos digitales’, in V.-A. Martínez-Fernández, X. López-García, F. Campos-Freire, X. Rúas-Araújo, O. Juanatey-Boga and I. Puentes-Rivera (eds), Más allá de la innovación: El ecosistema de la comunicación desde la iniciativa privada y el servicio audiovisual público, Lisbon: Media XXI, pp. 193202.
    [Google Scholar]
  56. Sellas, Toni and Solà, Sergi (2019), ‘Podium Podcast and the freedom of podcasting: Beyond the limits of radio programming and production constraints’, Radio Journal: International Studies in Broadcast & Audio Media, 17:1, pp. 6381, https://doi.org/10.1386/rjao.17.1.63_1.
    [Google Scholar]
/content/journals/10.1386/rjao_00107_1
Loading
/content/journals/10.1386/rjao_00107_1
Loading

Data & Media loading...

  • Article Type: Article
Keyword(s): audience; digital platforms; journalism; podcasts; smartphones; sound
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error
Please enter a valid_number test