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This article seeks to engage with the notion of performativity and Bengali masculinity in the popular Bengali cinema of the 1950s. I refer to the popular Bengali film Sare Chuattor/Seventy Four and a Half (1953) to consider, along the lines of Judith Butler's account of performative identity, Bengali popular cinema's representation of Bengali middle-class masculinity in the 1950s as a complex, coercive and regulatory normative ideal that tended not only to serve culturally conservative aims, but also to constitute an exclusionary practice. Using the film as a case in point, this article attempts to show how popular Bengali melodramas foregrounded the rhetoric of becoming that was conspicuous in the Bengali male in the immediate post-independence period. The basic argument is that if indeed there is a notion of hegemonic Bengali masculinity, then it is always marked by a constitutive contingency a failure of complete determination that ensures its permanent instability, and, at the same time, its internal and positive condition of possibility.