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- ISSN: 2042-7824
- E-ISSN: 2042-7832
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A rhetorical analysis of Village
- Source: Short Film Studies, Volume 1, Issue 1, Jun 2010, p. 127 - 130
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- 01 Jun 2010
Abstract
The award-winning TV spot Village is a creative example of NGO advertising using condensed visual storytelling. The spot is analysed using rhetorical concepts and communication theory, and potential effects are discussed in relation to contexts, strategy and communication ethics.
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