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Volume 1, Issue 1
  • ISSN: 2754-026X
  • E-ISSN: 2754-0278

Abstract

This experiment aims to measure the psychological impact of wearing (un)sustainable clothing on emotions. Baseline levels of subjective well-being in a sample ( = 39) were used to allocate participants to conditions: Group 1: wearing plain T-shirts; Group 2: wearing ‘sustainable’ T-shirts and Group 3: wearing ‘unsustainable’ T-shirts. Analysis showed statistically significant differences in positive ((2) = 11.600, = 0.003) and negative ((2) = 20.046, < 0.001) feelings. Participants wearing sustainable clothing felt more positive (Median [] = 26) than participants wearing unsustainable clothing ( 20, = 0.002). Participants wearing unsustainable clothing felt more negative ( = 15) than participants wearing sustainable clothing ( = 7, < 0.001) and participants wearing a plain T-shirt ( = 8, = 0.004). This study highlights the existence of a relationship between what we wear and how we feel, reinforcing the importance of knowing the source of our clothing.

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2022-04-01
2024-12-10
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