Aproximación a la distribución internacional de cine español en los inicios del siglo XXI

The internationalization of Spanish cinema has come to form part of the public and private policies of the film industry in this new century. The presence of Spanish cinema in international festivals and markets, as well as the recognition some of its directors and stars enjoy, make it possible to create a map of the organization of Spanish and European promotional politics as well as of the elements that can be connected to their brands within the industry. The rise of sales agents in this context speaks to the privatization of this space in which certain elements are formulated to make Spanish cinema visible. Its characterization as a national cinema should be redefined in a context of globalization.