A case study analysis in the context of information technology: Toward a collective intelligence approach

The problem that information-technology specialists encounter is generally situated at the level of the interpretation of small and medium-sized enterprise needs. We propose a collective intelligence approach based on hybrid methodology to help professional actors manage the heterogeneousness of customers’ needs. The system of mediation takes into account the organizational context, human needs, as well as a technological dimension. This approach allows manager and consultants to better recognize how to extend their strategy space with the aim of identifying new collaborative managerial practices.