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Volume 24, Issue 2
  • ISSN: 1474-2748
  • E-ISSN: 2040-0551

Abstract

This study explores the integration of Metaverse technologies into the tourism sector, emphasizing their potential to enhance sustainable and regenerative tourism practices. Through a systematic review methodology of 42 articles, the study identifies significant opportunities presented by immersive technologies such as the Metaverse in transforming tourist experiences, promoting environmental sustainability and supporting local economies. The findings highlight the role of these technologies in reducing the environmental impact of traditional tourism by offering virtual alternatives that decrease carbon footprints and mitigate over-tourism. The study also introduces the Sustainable Virtual Integration Model (SVIM), which provides a framework for leveraging these technologies to create net-positive impacts on the environment and society. Furthermore, the research underscores the importance of virtual conservation initiatives and digital economic platforms in preserving natural and cultural heritage sites while fostering economic resilience. However, challenges such as high energy consumption, infrastructure requirements and regulatory and ethical issues must be addressed to realize the full potential of Metaverse technologies in tourism. The study concludes with recommendations for future research to further explore the behavioural, economic, technological, social and ethical dimensions of these technologies, aiming to refine the SVIM framework and advance the development of sustainable and regenerative tourism practices.

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Metaverse in tourism: A pathway to sustainability and regeneration
International Journal of Technology Management & Sustainable Development 24, 125 (2025); https://doi.org/10.1386/tmsd_00104_1
/content/journals/10.1386/tmsd_00104_1
/content/journals/10.1386/tmsd_00104_1
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  • Article Type: Article
Keyword(s): augmented reality (AR); digital transformation; environmental innovation; immersive user experience; regenerative tourism; smart tourism technologies; virtual engagement; virtual reality (VR)

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