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Bernard Tschumi pointed out that architecture redefines itself continuously out of the conflict between it being a product of abstract design and the condition that architecture is experienced sensually – conditions that are interdependent and, at the same time, mutually exclusive. How does this relationship change when a further layer is introduced, the user roles determined by the digitized home? For the users, the conceived roles (design and digital) stand in competition and sometimes even in conflict with the habitual roles experienced by their bodies in the physical environment. The awareness of the juxtaposition of the different roles can lead to interesting new possibilities in the user-architecture relationship. On the other hand, disguising or even hiding the differences can not only frustrate users but also further undermine their trust in a technology that tries to impose such roles or, in the users’ eyes, even tries to abuse them.