Catalan Journal of Communication & Cultural Studies - Volume 17, Issue 1, 2025

This article interrogates the evolution of film development in Catalonia and Spain in the second decade of the twenty-first century. It focuses on the industrial approach and the emergence of new development spaces such as labs, residencies and incubators. These initiatives were launched as a result of the reduction in direct government funding for projects and found a solid base in a new system of support for filmmaking based on development grants. Drawing on a case study of ‘La Bestia’, a project by Catalan filmmaker David Casademunt that resulted in the film El Páramo with support from incubators and labs, this study underscores the importance of film festivals and schools in the emerging talent market. The research delves into aspects related to marketing, cultural management, the influence of digital platforms and the vulnerability of up-and-coming creators. Ultimately, the study highlights the para-industrial role of cultural and educational institutions as mediators between creativity and the economy.

This exploratory study aims to analyse the perception that ‘new femininities’ have regarding the influence of popular media culture on identity, based on the experiences of a group of 30 women in Spain. By using the qualitative research technique of semi-structured individual interviewing and the feminist sociological analysis of the discourse, this article explores these new femininities’ (self-)perceptions across three key areas: media consumption habits, the portrayal of the new modern woman in the media and the social and personal impacts of media culture. The findings reveal significant divergences between interviewees who declare themselves feminists and those who disavow or distrust feminism in the extent they recognize the media’s capacity to impact their personal lives and influence their subjectivity and their feminine identity.

Issues such as global health and universal accessibility to medicines and vaccines have become particularly important in the commitment of the pharmaceutical industry since the last health crisis. The 2030 Agenda has also marked a turning point in the industry, which has had to align its corporate strategies to achieve the Sustainable Development Goals (SDGs). This exploratory-descriptive study, with a mixed approach, presents an insight into the social responsibility of the pharmaceutical companies with the best reputation in Spain, in their relationship with their publics and their contribution to sustainable development, with the content analysis of their responsibility reports and the diffusion of responsible actions on the web. The results show that there are indicators, such as pharmacovigilance in the global dimension, or SDG 5 on gender equality and empowerment of all women and girls, that are barely addressed.

This study explores the content strategies Latin American CEOs deploy on LinkedIn, based on an analysis of content types and strategies and their influence on the level of engagement. A quantitative analysis of 7461 publications from 244 active accounts of the CEOs of companies in the América Economía top 500 ranking was carried out, considering both publication topics (institutional, sustainability, personal) and strategies (focused, hybrid, transversal). The results reveal that Latin American CEOs prioritize institutional and, to a lesser extent, sustainability content, while personal content is scarce. Activity levels are low, while engagement levels are high. Content strategies that expose the personal side of CEOs get the highest engagement rates, while those that include sustainability content register low rates. This research identifies seven profiles of CEO communicators on LinkedIn, based on content strategies: strategists, activists, personal, responsible, inspiring, citizens and integral. It also offers a methodological model to understand the heterogeneity of content strategies, analyse the effectiveness of CEOs’ activity on LinkedIn, and to strengthen ties with their key audiences.

This article takes an approach to theorizing the role of Instagram and its users in producing and circulating wellness-related content. We analyse 1500 Instagram posts containing the hashtag #Wellness to identify and describe how Instagram users communicate with their audience through associated performances. The qualitative thematic analysis conducted in our study disclosed multiple dimensions of wellness, encompassing themes related to health concerns, bodily awareness, material possessions, emotional expression and interpersonal relationships. Results confirm wellness as a multi-layer concept and the need to understand and study it in an integrated way. The main contribution of this study indicates that wellness is attainable for all individuals. However, this attainment is often intertwined with commercial motivations and intentions. Post analysis revealed advertisement or promotion of a business, a brand, a product or a service identifying that #Wellness could be acquired, positioning it as a commodity and contradicting the basic principles of its definition. Findings place Instagram as a communication tool from which users take advantage of a marketplace environment logic.

Review of: Extrema derecha 2.0: Qué es y cómo combatirla (‘Far-Right 2.0: What it is and how to fight it’), Steven Forti (2021)

Madrid: XXI siglo ventiuno editores, 271 pp.,

ISBN 978-8-43232-030-9, p/bk, €18.9