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East Asian Journal of Popular Culture - Online First
Online First articles will be assigned issues in due course.
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Japanese and Korean collaborations in K-pop: Iz One, TWICE and K-pop spaces in Tokyo
By Björn BomanAvailable online: 15 February 2024More LessK-pop groups and artists have been localized to appeal to the lucrative Japanese market since the early 2000s. However, the two successful girl groups, TWICE and Iz One, exhibit a new direction in K-pop, by being members of both Korean and Japanese origin within the same groups. By drawing upon the literature on localization strategies and contentious Japan–Korea relations, ethnographic fieldwork and media sources, this article examines two locations in Tokyo in which K-pop consumption takes place. Contrary to the polarization tendencies that signify current Japan–Korea relations in the political realm, the gendered K-pop spaces and Japan–Korea collaborations such as Iz One signify benign hybridity and localization.
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Representation of intersectional and cultural identities in Taiwanese-language port city cinema
Authors: Ming-Yeh T. Rawnsley, Wyatt Moss-Wellington and Yat Ming LooAvailable online: 15 February 2024More LessThis article contributes to two relatively under-researched areas in the existing literature of Taiwanese popular culture and film studies – Taiwanese-language films (taiyupian) and port city cinema. We compare five case studies in Taiwanese-language port city cinema: Anping zhuixiang qu (Nostalgic Song of Anping) (Chen Yang 1969), Huilai anping gang (Back to Anping Harbor) (Wu Feijian 1972), Fenggui lai de ren (The Boys from Fengkuei) (Hou Hsiao-Hsien 1983), Haijiao qi hao (Cape No.7) (Wei Te-Sheng 2008) and角頭 Jiao tou (Gatau) (Li Yunjie 2015). Across each case, we analyse how the cinematic representation of port cities may have reflected social and cultural developments, changing (and unchanged) Taiwanese intersectional and cultural identities from the 1960s to the twenty-first century.
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The break-up of SMAP and the rise of entrepreneurial masculinity in 2010s Japan
Available online: 15 February 2024More LessIn SMAP’s post-break-up social media output, there was a shift in the kind of masculinity embodied by the performers: from the beautiful, sexually desirable mode of masculinity associated with their Heisei heyday to a more vulnerable mode of masculinity that emphasized intimacy and authenticity. I call this more recent mode of masculinity ‘entrepreneurial masculinity’, drawing on Akiko Takeyama’s study of male hosts, who use romance, emotion and intimacy to connect with customers. From an object of desire, particularly sexual desire, the male body changes to an entity associated with vulnerability. This article explores different kinds of vulnerability in SMAP’s post-break-up output, particularly in social media posts by member Katori Shingo: vulnerability to loneliness, vulnerability to social and economic precarity and vulnerability to violence. This shift with regard to the body and masculinity in idol culture reflects trends of increased social and economic precarity in neo-liberal Japan.
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The influence of transphobia, homonationalism and anti-Asian prejudice: Anti-BL attitudes in English-speaking fandoms
Available online: 15 February 2024More LessIn recent years, hostility towards Asian boys love (BL) media and fans in western English-speaking fandoms has been growing. This has manifested in anti-BL and anti-fujoshi anti-fans, many of whom express the general notion that queer western media is morally good and queer Asian media is morally bad. This division has encouraged a dehumanizing environment and some of these anti-fans consider their prejudiced behaviour morally justified and necessary. Their proposed aim is to maintain the moral sanctity of LGBTQ+ representation in their western English-speaking fan spaces. This article explores what drives this division and how BL and fujoshi specifically came to be so vilified in parts of LGBTQ+ western English-speaking fandom. The origins of this growing desire for LGBTQ+ moral sanctity in western English-speaking fandom are critiqued and how anti-trans gender critical beliefs in online communities came to affect western English-speaking fans’ perceptions of BL and fujoshi is revealed.
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(Trans)national digital fandom: Online engagement of Japanese Crash Landing on You fans during the COVID-19 pandemic
Available online: 11 July 2023More LessThe COVID-19 pandemic caused people worldwide to spend more time at home, looking for entertainment on the internet, including video on demand services. In Japan, the growing popularity of Netflix resulted in an increased consumption of Korean content, a trend that manifested itself particularly in the massive popularity of a South Korean drama Crash Landing on You, the most watched programme of 2020 on Netflix Japan. This article analyses various manifestations of Crash Landing on You’s popularity, focusing primarily on fan digital practices: online fan meetings, drama food recreation video sharing and virtual tourism. Based on the data gathered via online content analysis, digital ethnography and interviews, the author argues that these practices allow deeper immersion into the narrative world and intimacy building with the characters, offering entertainment, safety and comfort. Moreover, even though digital practices are not limited by national borders, thus often associated with transnational fandom, provided case studies suggest that intimacy building with the object of fannish affection has close ties to the national focus of presented practices.
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Mediating hegemony through political humour: A discourse analysis of Spring Festival Gala sketches in China
Available online: 11 July 2023More LessWhat does humour do to us and our relationship with the society? This article examines political humour in the People’s Republic of China (PRC) and asks how hegemony is mediated through political humour in China. Critical discourse analysis (CDA) of two Spring Festival Gala sketches, 春晚小品 (‘chunwan xiaopin’), is applied not only for its ontological fit with the literature of hegemony but also because of its potential to unravel the hidden power relations. I argue for the social and psychological significance of xiaopin to the general public because they reveal the fragility of the intellectual hierarchy that places the rural population at the bottom, play with the heavy historical episode of the Great Leap Forward, and create the illusion of empowerment. Furthermore, it reveals that humour can be subversive on the textual level and simultaneously hegemonic on the discursive level.
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(Hetero)normative Chinese femininity in danmei: A case study of Moxiang Tongxiu’s Tianguan Cifu
By Jo-yen WongAvailable online: 11 July 2023More LessOriginating in Japan in the 1970s, Boys’ Love (BL) has since become a ‘transnational apparatus of love’ for women to explore their sexuality away from societal stigma and sociocultural gender inequality. The genre has garnered both commercial and academic attention, but a common point of contention within existing scholarship is its ability to either challenge or reinforce heteronormative power hierarchies. To that end, much of the previous research has examined the discourses among female fan communities or the portrayal and subversion of masculinity within the works. This article aims to address the oft-ignored representation of femininity and female characters within BL works by focusing on Moxiang Tongxiu’s Tianguan Cifu (Heaven Official’s Blessing), a popular Chinese BL or danmei novel. In examining the roles of five major named female characters in the novel, I argue that the characters fall under the common feminine stereotypes of Mother, Maiden and Monster. While the female characters’ narrative function is affected to some degree by the novel’s focus on a central gay romance, the author nevertheless appears to adhere to the traditional and modern Chinese gender ideologies regarding femininity, restricting any attempts to challenge gendered expectations to male bodies and characters.
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The making of ‘China’s’ first skiing princess: Neo-liberal feminism and nationalism in Eileen Gu’s online presence during the 2022 Winter Olympics
Available online: 11 July 2023More LessThe 2022 Beijing Winter Olympics birthed a cultural phenomenon in China: Eileen Gu, an 18-year-old half-white, half-Chinese ‘skiing genius’ who left the United States to join team China. In this article, I explore the ways in which Gu’s online presence informs understandings about class, women, race, ‘Chineseness’ and the complex entanglement of the neo-liberal self and collective nation. First, I provide an introduction to sports nationalism and neo-liberal feminism to situate Gu in the post-socialist neo-liberal Chinese context. Then, I turn to Gu’s social media posts, self-made videos and online commercials during the Winter Olympics. I argue that Gu is presented within (1) a neo-liberal feminist moment characterized by individual empowerment and (2) a nationalist and cosmopolitan moment framed by the national pride towards her and her self-framing of a flexible citizenship and ‘apolitical Chineseness’. I conclude that the ‘Eileen Phenomenon’ is an illustrative instance of the shifting demarcations in a global political economic field, in which a desirable Chinese identity and a marketable femininity are both crucial for the Chinese state under globalization. Gu’s case shows that the interplay and contradiction of the neo-liberal self and the nationalist collective continue to play out in contemporary Chinese culture and society.
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