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International Journal of Food Design - Online First
Online First articles will be assigned issues in due course.
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The role of ritual communication in consumption: A consumer coffee experience
Authors: Eleanor Ratcliffe, Weston Baxter, Marco Aurisicchio, Peter Childs and Nathalie MartinAvailable online: 24 November 2023More LessRituals are part of the consumer experience of goods, especially food and drink, and can contribute to consumer enjoyment of and fidelity to a specific product. However, we lack detailed description of food/beverage-related rituals and their potential impact on consumer perceptions, in particular whether and how communicating those rituals to consumers influences their attitudes. Here we use coffee as an example of a ritualized product within the UK market to explore this potential relationship and identify opportunities for design. In Study 1, we identified rituals associated with coffee preparation and consumption. In Study 2, we found that several procedural aspects of the rituals identified in Study 1 were not consistently conveyed in coffee advertising, indicating a potential gap in communication with consumers. In Study 3, we showed that communicating such rituals to consumers resulted in significantly greater willingness to pay for coffee, mediated by perceptions of social attention. This work connects growing interest in the psychological mechanisms of ritual with work on consumer perceptions and behaviour and carries significant implications for the design of messaging around food experience.
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Food and Fashion, Melissa Marra-Alvarez and Elizabeth Way (Eds)
By Lara RössigAvailable online: 31 August 2023More LessReview of: Food and Fashion, Melissa Marra-Alvarez and Elizabeth Way (Eds)
London: Bloomsbury Publishing, 320 pp.,
ISBN 978-1-35016-434-5, h/bk, $40.50
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Concept of artisan chocolate from the perspective of chocolatiers
Authors: Berkay Seçuk and Yılmaz SeçimAvailable online: 05 August 2023More LessArtisan chocolate is the name given to chocolate products made with reference to the traditional production process, which is followed and consumed with interest by many consumers today. The study aims to determine the framework of the concept of artisan chocolate with the aspects of professionals working on chocolate and to evaluate the chocolate production processes in terms of artisan applications. In the study that used the focus group interview method, interviews were conducted with experts in the field of artisan chocolate in different countries. The obtained data were analysed by a descriptive analysis method. As a result of the evaluations, five different themes were emerged. These include ‘Artisan Chocolate: A Passion Story’, ‘Chocolate Types and Quality in Artisan Production’, ‘Chocolate and Health’, ‘Professional Development and Change in Artisan Chocolate’ and ‘Future of Artisan Chocolate’. In light of these findings, the conceptual framework of artisan chocolate has been expanded and a new definition has been made. Participants generally associated the concept of artisan chocolate with passion, high quality, art and happiness. Tablets, bonbons, pralines, truffles and bark chocolates produced by artisan chocolatiers are considered healthful, contingent upon their cocoa ratio. Considering the study data, it is understood that artisan chocolate-making is valuable for sustainable cocoa farming. It is thought that the consumption of artisan chocolate will increase with the expanding interest in fair food, quality and naturalness in the future.
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Insect consumption and aesthetic disgust: Using design fiction to imagine novel food experiences
Authors: Bas de Boer and Mailin LemkeAvailable online: 21 July 2023More LessDisgust is a strong emotion influencing human behaviour in many domains, including food choices. For example, many western consumers are hesitant about eating insects. This is understandable as insects have been connected with the emotion of disgust. We conducted two design workshops to gain a better understanding of factors that can give rise to the emotion of disgust in the context of grasshoppers and explore alternative food design solutions. Based on the insights, we created four design fiction examples to illustrate how disgust can be an integral part of grasshopper consumption. We argue that changing the attitude of Europeans towards novel food items like grasshoppers requires exploring design strategies that neither solely focus on the sustainability benefits of insect consumption nor take disgust to be something that must be circumvented.
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Alimenta: A design-led systemic action against homelessness-related food poverty
Authors: Cristian Campagnaro, Raffaele Passaro and Giorgia CurtabbiAvailable online: 17 July 2023More LessThis article presents a project carried out as a design-led systemic action aimed at tackling food poverty among people experiencing homelessness in Turin, Italy. Building on their experience in this project, the authors discuss the complex and multidimensional nature of homelessness-related food poverty within a mature socio-economic context and argue how design enabled systemic actions to understand and tackle this phenomenon. First, the article describes the birth and development of the ongoing project. It outlines the background scenario within which Alimenta started eight years ago, by presenting the issues and the spotty response to food poverty performed by the civil society and the city administration at that time. Then, it outlines how Alimenta was designed to address the health and social needs related to the scarcity and the qualitative deficiencies of food resources for the people hosted in the city’s public shelters. It highlights the relevance of the multi-stakeholder perspective and of the co-design and co-production approach – promoted by the project team – in allowing the city actors to better deal with food poverty and to counter the several criticalities at stake. Second, the authors describe how by enabling multi-level relationships between local actors, and by coordinating and facilitating actions pursuing different objectives, Alimenta has contributed to a systemic response to the material and immaterial aspects of food poverty. The article thus presents the achievements of the project regarding the well-being of the beneficiaries and the new local food system created. Finally, a focus is given to the knowledge that the project has generated in relation not only to the phenomenon of food poverty and to the possible ways of facing it but also to the possible role of designers in this kind of contexts. Thus, the authors discuss the limits of Alimenta and the potential scalability of the designed interventions from a ‘design for policy’ perspective.
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Designing Michelin-starred menus from the perspective of chefs: Is the presence of local food worth a trip?
Authors: Francesc Fusté-Forné and Ester Noguer-JuncàAvailable online: 12 July 2023More LessThis article builds on the understanding of restaurants as food tourism attractions that contribute to the protection and promotion of terroir. This is specifically relevant in relation to Michelin-starred restaurants which are recognized as must-go places worldwide. Menu design is one of the elements that inform the relationships between locality and luxury in restaurants through food. Drawing on a qualitative study based on interviews with ten chefs of Michelin-starred restaurants in the region of Girona (Catalonia, Spain), the article analyses the role of local food in the design of menus in luxury gastronomy. Results show that while food with a local origin is crucial in menu design, chefs acknowledged the difficulty of building seasonal and sustainable supply chains and the impact of global influences on the restaurant experiences. Also, the article discusses the relationships between producers and chefs in terms of economic and environmental situations that inform the territorial connection between production and consumption. The implications for food tourism management and marketing are also explained.
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How to include the sociocultural context in food design: Insights, tools and strategies
Authors: Annemiek G. C. van Boeijen and Hendrik N. J. SchiffersteinAvailable online: 11 July 2023More LessDesigners hope that their innovations will be adopted by the people they are designed for. How well their designs align with consumers’ cultural contexts is a key determinant of whether they are accepted or rejected. This is especially important for food solutions, as eating habits are deeply rooted in local cultures. However, academic disciplines from the humanities and social sciences that study food culture not always provide the knowledge, methods and tools that food designers need. Whereas these disciplines mainly investigate the past and present, designers look to the future to create new possibilities. In addition, designers often look for concrete, physical touchpoints they can use, whereas the other disciplines may look for sources of underlying meaning and, thereby, may generate conclusions that remain rather generic or abstract. In this article we discuss how culture and cultural context can be understood and utilized by designers. We describe models and tools designers can use to gain sociocultural insights, and we describe different strategies designers can employ to build on such knowledge in their design process. We conclude with suggestions to close the gaps between designers, design researchers and the other disciplines that study food culture.
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Bottom-up visions for future of food growing in cities
Authors: Simran Chopra, Christina Vasiliou, Adrian K. Clear, Rachel Clarke, Sara Heitlinger and Özge DilaverAvailable online: 23 May 2023More LessWe report on community food growing as an instance of practice-based sustainability research focused on the design of interactive systems for food growing in future cities. We present a case study with a series of workshops using speculative and participatory design approaches focused on creatively exploring futures of urban food growing with a local neighbourhood community. Working with local grassroots communities is often perceived as more egalitarian for promoting viable long-term and embedded change in cities, yet little work has studied this approach for urban food growing. To explore how we might better articulate and conceptualize collaborative food growing futures, we discuss the creation of bottom-up visions as contestations to hegemonic narratives of power and control in cities. These are affected by, limitations of present resources and infrastructures, inability to work at scale due to lack of buy-in of stakeholders, and erroneous promises of future technologies. Through these reflections on grassroots futures as complex assemblages of social and material realities, we provoke researchers and practitioners to look at envisioning future possibilities with participants, as a web of practices and stakeholders. We further suggest that researchers and practitioners explore these interconnections through assemblages of socio-material realities and visions of high- and low-tech futures. This work is important because it provides a new approach to looking at the design of future technologies for cities and addressing systemic issues of hegemonic food systems through bottom-up actionable futures.
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Citizen way: Co-created citizen science meets convivial food design
Authors: Emily Samuels-Ballantyne and Oliver VodebAvailable online: 12 May 2023More LessThis research approaches co-created citizen science from an interdisciplinary design perspective and is aligned with ideals of democratic and participatory co-creation of knowledge, its dissemination and implementation. We propose a new theoretical and practical design framework to be added to citizen science: convivial food system design. Convivial food system design is a new relational and tactical way to approach the development of a regenerative food system. Citizen science approaches can also benefit convivial food system design through activating communities of practice to share their insights and actively participate in co-food systems design processes. The integration of convivial food systems design and citizen science offers a deep, holistic and radical relation between amateur, civic and academic (scientific) knowledge in the production of alternatives to industrial food systems. This article shows the possibilities and potentials of this new conceptual integration through a theoretical framework and case study ‘experiment’ – the Huon Valley Food Hub project, Tasmania, Australia.
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Designing a nostalgic hot dog brand for Rio de Janeiro
Authors: Mirella De Menezes Migliari and Isabella PerrottaAvailable online: 02 May 2023More LessDespite having the American hot dog as its core product, the Geneal brand gradually developed as a symbol of Rio de Janeiro. The company, a Rio de Janeiro original, grounds its brand symbolism in the past – from its surge in the early 1960s – to direct visual and content campaigns, and today its communication strategy is based on representations of the beach and other iconic symbols of the city that resemble a tropical paradise, as Rio was historically known. In this article, the main frame is to analyse the latest visual assets used for the brand’s communication and representation and ultimately understand how nostalgia plays a strategic and positive role. This research was developed through exploratory methods based on cross-disciplinary bibliographical references, an in-depth interview with the brand’s general manager, newspaper articles, empirical observation and the analysis of graphic assets showcased on its social media communication, sales campaigns, graphic displays, point of sale and brand book. Due to the strong relationship between beach symbolism and the city’s culture, this analysis presents the brand inserted into the intangible heritage of Rio de Janeiro.
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Design-led innovation for more plant-based food: An interdisciplinary approach to more consumer-centric product development
Authors: Antje Gonera, Anna Birgitte Milford, Katja-Maria Prexl, Jonathan Romm, Ingunn Berget and Paula VarelaAvailable online: 20 April 2023More LessA more plant-based diet will contribute to food sustainability. Achieving this change requires collaboration across disciplines which is not easy to achieve. This article illustrates how interdisciplinary collaboration in a large research project can be facilitated through a design-led innovation process juxtaposing approaches from design and science. Consumer insights were used in creative workshops to ideate and develop packaging and product concepts for plant-based food focusing on ‘environment’, ‘health’ and ‘Norwegian’ design imperatives. Learning loops of alignment – creation – feedback were applied to design and test six packaging prototypes of two product categories (Pea Porridge, Faba Bean Drink). Qualitative feedback was collected from 147 consumers and a quantitative survey with 1102 Norwegian consumers tested product expected liking and product-concept match. Younger consumers and users of plant-based products exhibited a higher expected liking vs. non-users and older respondents. Packaging design adopted for specific consumer segments can positively contribute to a shift to more plant-based diets. We show how a dynamic interdisciplinary innovation approach can be powerful to creating new product ideas, getting consumers’ input and fostering collaboration and learning among disciplines. We offer other researchers and the food industry actionable opportunity areas and design imperatives for their innovation activities around plant-based food.
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Exploring co-creation with agri-food smallholders in Vietnam
Available online: 17 April 2023More LessThe food system in Vietnam is changing whilst the middle class is growing. Agri-food smallholders have the strengths of responding to the changing needs of the middle class by offering freshness, proximity and convenience but they also face increasing competition from larger and international firms. At the same time, issues with food safety are prevalent and a rising concern among consumers. For this study we completed sixteen co-creation workshops between local agri-food smallholders and consumers. The goal of these workshops was to explore the value of participatory processes, non-hierarchical decision making and creativity for smallholder firms in Vietnam through co-creation workshops focused on sustainability. The outcomes show that the workshops can stimulate customer understanding and participatory processes among the smallholder businesses, but creativity in the form of novel ideas less so. The workshops did not result in directly feasible or manageable product and service concepts. The topic of sustainable food opened a dialogue: insights between the firms and customers on this topic were mutually rich. The outcomes suggest that co-creation workshops can create a sense of community and urgency for sustainability. In the future, the challenge for smallholders is to invest in participatory processes with a long-term view on sustainability as well as come to practical design outcomes on the short term.
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