- Home
- A-Z Publications
- Journal of African Media Studies
- Previous Issues
- Volume 15, Issue 2, 2023
Journal of African Media Studies - Shifting African Narratives, Jun 2023
Shifting African Narratives, Jun 2023
- Editorial
-
-
-
Beyond western Afro-pessimism: The African narrative in African and non-western countries
More LessAlthough some studies have previously indicated that the stereotypical western mainstream media narratives about Africa may be shifting, this Special Issue highlights the stickiness of the stereotypes, and some of the platforms on which they continue to be repeated. Some of these studies further show how African media are also responsible for ongoing circulation of the stereotypes. While the data are discouraging, there are pockets of hope on digital media (including social media), where women and youth are taking back the proverbial pen using storytelling and humour to show that Africa is neither monolithic, nor all doom and gloom. Even through the COVID-19 pandemic, Africans entertained the world with music, dancing and comedy, proving resilience and optimism, against Afro-pessimistic narratives.
-
-
- Articles
-
-
-
This is Africa: How young African TikTok trends challenged Afropessimism during COVID-19
More LessAfropessimism, or the western media tradition of covering Africa in stereotypically negative ways, has continually served to strip the continent of representational nuance and agency. While Africa experienced its own COVID-19 challenges during the pandemic, the Afropessimistic outlook of total collapse and carnage did not become a reality. In fact, with the popular uptake of TikTok as the pandemic wore on, Africans began social media trends that kept many globally entertained as they navigated new lockdown realities. This study looks at three of these TikTok trends, namely #JerusalemaChallenge, #DontRushChallenge and #DontLeaveMeChallenge. Through textual analysis, the study explores if and how these trends provided counternarratives to Afropessimism. With dominant themes such as humour and dance emerging, findings suggest that these trends offered content that can be read as contributing to challenging Afropessimism through cultivating African digital agency and representation.
-
-
-
-
COVID-19 and the constructions of Africa in African news media
Authors: Mphathisi Ndlovu and Maame NikabsThis article examines the constructions of Africa in COVID-19-related stories that were produced by African news media. Dominant scholarship indicates that western media generally reproduce and perpetuate harmful stereotypes on Africa. Given that there is scant literature on how African media covers Africa, this article uses the COVID-19 pandemic as an entry point to explore the disease narratives on Africa. Drawing on Afrokology as decolonial perspective, this article examines the discourses and narratives on Africa that were produced by African news organizations. Data were drawn from ten news organizations from Ghana, Tanzania, Zimbabwe, South Africa and Egypt. A quantitative corpus analysis and a qualitative critical discourse analysis were used to analyse the COVID-19-related stories. Findings demonstrate that harmful disease stereotypes about Africa as a place of danger, darkness, tragedy and human rights abuses were reproduced by the African media.
-
-
-
Unveiling African narratives on Facebook: Media posts and audience engagement
More LessThe issue of African narratives has attracted significant attention in traditional media studies. On social media in general, and on Facebook in particular, little is known about these narratives. This study addresses the public’s concerns about African narratives on social media by meeting the demand for empirical data on African narratives from an alternative media perspective in Africa. The study follows these debates on Facebook, which are frequently used to raise public awareness and sway public opinion on important issues. The study used thematic content analysis to determine the most prevalent themes covered in the selected posts as well as the sentiments expressed in the comments. To make sense of the data, the study applied critical alternative media theory. The study revealed that topical issues about politics and international affairs, domestic conflict and death, sports and health dominated the media, and sentiments in the comments viewed Africans as a solution to Africa’s problems. Furthermore, the study established that negative stories elicited negative responses, and Africans regarded other African countries as crucial to the continent’s growth. As a result, the study shows that Facebook has evolved into an essential platform for media to share alternative African narratives.
-
-
-
Digital cities and villages: African writers and a sense of place in short online fiction
More LessThis article analyses how young African writers challenge stereotypes about the continent through their imagination of places in online short stories. These stories appear on the literary websites Brittle Paper, Jalada, Saraba, Flash Fiction Ghana, Adda and African Writer Magazine with a focus on cities and villages. Authored by ten writers from Ghana, Nigeria, Kenya, Malawi and Egypt, the stories contain elements of fiction that risk perpetuating negative stereotypes about Africa as they imagine their respective settings. However, textual analysis supported by an appreciation of context reveals how the writers use these stereotypes as basis to craft strong African narratives. By doing so, the writers emphasize the effect that places have on characters, theme, setting and the image of Africa. Ultimately, the roles that urban and rural spaces play in online fiction are multifaceted and enhance the African narrative in complex ways.
-
-
-
Young African diaspora: Global African narratives, media consumption and identity formation
Authors: L. Lusike Mukhongo, Winston Mano and Wallace ChumaThis study focused on identity formation and media consumption among first-generation young Africans in the diaspora. It investigated what it means to be African and the impact of multiple identities and forms of belonging within diasporic communities. Emphasis was on how they experience the diaspora as liminal spaces and subsequently negotiate relationships with other Africans in indeterminate diasporic spaces to construct, redefine, negotiate and even contest identities. Using snowballing and purposive sampling, the study analysed first-hand accounts and interviews informed by personal histories and lived experiences of (1) what they know about Africa; (2) their sense of belonging to Africa; (3) how Africa is represented in the media and (4) their views/attitudes on markers of African identity. Findings indicate that young Africans in the diaspora have a strong sense of belonging to Africa and are actively engaged with different forms of African media such as music and films.
-
-
-
How are Africans talking about climate change and who is doing the talking?
Authors: Rebecca Pointer and Samuel MatsikoThis study identifies who is talking about climate change in Africa, both in the mainstream media and on Twitter, and analyses the key messages emerging from the different platforms. For the mainstream media, we used Google’s Global Database of Events, Language and Tone (GDELT) platform to access articles using the search terms ‘climate change AND Africa’ or ‘climate change’ and the name of all 54 African countries. We then identified the top five countries with the most articles in the sample and using random sampling, undertook a frame analysis of the articles. Regarding Twitter, we downloaded tweets containing ‘climate change AND Africa’ or ‘climate change’ and the name of all 54 African countries, identified who was tweeting and what they were tweeting about. We also identified key African climate change activists and analysed their tweets. While the nature of mainstream media coverage varies across the top five countries, a slight shift towards articles focused on adaptation and mitigation was observed, away from purely disaster narratives. Worryingly, for Twitter, very few African voices are tweeting about climate change and what they are tweeting does not draw much attention to pertinent issues on the continent in respect of climate change.
-
Most Read This Month
