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Journal of Digital Media & Policy - Online First
Online First articles will be assigned issues in due course.
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The telecommunication engine of India’s streaming market: Reliance Jio’s vertical integration amidst regulatory silence
Authors: Mahima Singh and Akshaya KumarAvailable online: 13 March 2025More LessThis article examines the transformative impact of Reliance Jio, an Indian telecommunications company, on the digital media landscape in India. By securing the digital rights for the immensely popular Indian Premier League (IPL), a cricket tournament known for its massive viewership and cultural significance, and streaming it for free on JioCinema, Jio disrupted the over-the-top (OTT) video platform market. This move highlights Jio’s strategy of leveraging vertical integration and regulatory leniency to dominate the market. The research delves into the historical context of India’s digital policies and the government’s role in fostering a liberalized market environment through ‘regulatory silence’. It also explores the implications of media convergence and platformization, where digital giants shape the production and distribution of media content. The article argues that Jio’s control over the internet infrastructure and its extensive content library position it as a formidable player in the Indian media industry, influencing both market dynamics and regulatory frameworks. By analysing Jio’s ascent and the broader media policy environment, this study provides insights into the evolving power structures and economic strategies within India’s digital media sector, offering a critical perspective on the interplay between telecommunications and media in a rapidly digitalizing economy.
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Publishing public service media on demand: A comparative study of public service media companies’ editorial practices on their VoD services in the age of platformization
Authors: Hanne Bruun, Catherine Johnson, Julie Münter Lassen, Antonio Nucci, Tim Raats and Filip ŚwitkowskiAvailable online: 31 January 2025More LessThis article contributes to the emerging empirical research on the editorial practices of video-on-demand (VoD) publishing in European public service media (PSM). It presents results from a comparative study of the editorial practices visible on the VoDs from ten PSM companies across six countries: United Kingdom, Belgium, Poland, Italy, Canada and Denmark. The aim of the article is to map and compare the editorial practices in the ‘prime space’ of the VoD services and the ‘prime time’ of the companies’ main linear channels. The analysis is based on data from a sample week of 13–19 November 2023. The article contributes to research addressing the key issue of universality in terms of content and discusses the conceptualizations of the audience that seem to be at work in the transition towards an online PSM identity.
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Global streaming and media franchises: Strategies of control and development
Available online: 10 December 2024More LessThis article addresses the link between the rise of global streaming and the significance of media franchises by analysing the implementation of different strategies of control and development of media franchises employed by four of the main video streaming platforms worldwide: Disney+, Max, Prime Video and Netflix. The article identifies and discusses three different strategies regarding the control and development of media franchises in streaming platforms. The expansion strategy seeks to enlarge well-established franchises through streaming releases. While the incorporation strategy involves acquiring entire studios or adaptation rights to integrate already-developed franchises into a streaming service’s catalogue. Finally, the creation strategy aims to develop and consolidate franchises from the outset with the purpose of endowing a streaming platform with its own intellectual property. I conclude that the conjunction between global streaming and media franchises reveals the economic and cultural significance that both elements represent for the media industry. Through various strategies of control and development, such as those identified in this article, streaming platforms are established as an important medium for the exploitation of media franchises.
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Boosting global sales and transnational circulation: Public financing of film and TV fiction and animation in Flanders and Denmark
Available online: 24 September 2024More LessThis article examines the role of public financiers in the context of digital distribution and the increased involvement of global streamers in financing local content. Through a comparative analysis, it explores how screen policy mixes aimed at funding fiction and animation films and series in two small European markets, Denmark and Flanders, adapt to and influence the transnational orientation in response to globalization and the rise of online distribution. Based on interviews in Denmark and Flanders combined with data analysis, the article shows that in the context of rising production budgets, transnational production and intense international competition, screen agencies and other public financiers have also become more transnationally oriented. Both in Flanders and Denmark, screen agencies put increased emphasis on enabling international financing and distribution opportunities for fiction and animation films and series. How to regulate and co-finance with global streamers has become an important question for policy stakeholders. As echoed in the interviews, producers in Flanders and Denmark agree that outward-looking policies for attracting commercial financing are becoming more important for strengthening the financing base of local works. It is significant to outline that policies fostering transnational financing and distribution do not stand in opposition to cultural protectionism. For example, investment obligations for global streamers can have the dual function of safeguarding the production ecology while promoting transnational sale and distribution. In smaller markets, such as Denmark and Flanders, aligning policy tools is essential, given that public funding for fiction and animation is crucial lever for achieving ambitious budgets and attracting private financing.
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Press funding and strategies in online and offline business: The Portuguese case
Authors: Paulo Faustino and Carla MartinsAvailable online: 18 September 2024More LessMedia managers are facing a variety of profound and disruptive challenges generated by the impact of digitization and platformization on the production, distribution and consumption of media goods. Interestingly, platforms provide users with the opportunity to become providers of information (‘produsers’). The technological ecology requires publishing organizations to constantly rethink and adjust their competitive strategies and business models to achieve financial sustainability. Based on interviews with media industry players, this article intends to understand Portuguese newspaper companies’ funding models, business challenges in a pre-pandemic period, and how managers were reacting and adapting their practices. This study has found that the companies demonstrated the predominant implementation of management practices aimed at exploring mixed revenue sources – that is, through the traditional activity of selling advertising and newspapers and the support of paper and the sale of digital advertising content. Companies where the main source of revenue came from a mixed-model ended up, for the most part, investing more, or having more participation, in digital, with a few exceptions.
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New media and the Language Charter: Protecting regional or minority languages in the digital age
Available online: 25 July 2024More LessThe twenty-first century saw the rapid rise of new media, increasing its share within the media mix and becoming a crucial platform for democratic debate and cultural consumption. Meanwhile, provisions related to the media in the European Charter for Regional or Minority languages merely refer to traditional forms of media. This article tries to answer the question whether the Charter with its unchanged provisions can continue to fulfil its function of protecting endangered languages, integrating the different forms of new media for the fulfilment member states’ obligations. Based on an analysis of the most recent monitoring reports of the Charter’s Committee of Experts, this research arrives at the conclusion that the Charter is indeed fit for the digital age, with both traditional and new media coming to play an important role in protecting and promoting minority and regional languages.
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Practice of networked content self-regulation in Malaysia: From industrial players to media users
Authors: Sheue-Li Ong, Chooi-Ling Lai, Mui-Yin Chin and Shyue-Chuan ChongAvailable online: 18 June 2024More LessInformation and communication technology is reshaping the world faster than ever. In parallel with the growth of content production and publishing tools, the volume of digital content has increased drastically. Malaysian authorities have established and authorized Content Forum to create a Content Code for imposing self-regulating standards on networked content. The Content Code served as the guiding principle for content creators in managing their content better. Industry players were early adopters of the Content Code. However, there has not been a strong awareness of the Content Code amongst the public. This research aimed to provide insights into the extent concerning how Malaysians are empowered in making an informed selection when consuming content across multiple screens and platforms. Thus, this research conducted focus group discussions and questionnaire distribution to fill this gap. The results showed that most people are aware of the Content Code, but not in detail. Instead, they have been selecting content intuitively based on their common sense and general knowledge. The findings of this study can provide insights to the authorities in increasing the awareness of Malaysians to exercise informed content selection when consuming networked content, therefore increasing the welfare of internet users.
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The digital navigator programme in the time of COVID-19: A case study on Philadelphia’s programme
Available online: 12 January 2024More LessThe onset of the COVID-19 pandemic posed dire challenges for digital inclusion and digital literacy among marginalized communities. This article adopts a case study approach to analyse how the digital navigator programme (DNP) in Philadelphia addresses these challenges. The DNP in this city implements a policy design and governance strategy, which presents a novel approach to bolstering universal access to information and communication technology (ICT) infrastructure, digital inclusion and digital literacy in order to combat the pandemic’s pernicious impact in worsening the digital divide in the city. This policy approach entails collaborative governance and cross-sector partnerships to address digital equity issues exacerbated by the pandemic. This study offers empirical evidence on the demands that the city’s residents placed on the DNP to address their digital inclusion and digital literacy issues. It also provides an understanding of the measures that the DNP’s partners adopted to respond to the citizens’ needs for digital equity.
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The concept of ‘new media’ among Jordanian news producers
Available online: 08 September 2023More LessThe aim of this study is to understand how Jordanian journalists view social media networks as being related to the news industry in Jordan and the extent of their dependence on these networks in producing news. It also explores the opinions of Jordanian journalists on the pros and cons of these networks through the lens of the relationship between these networks and professional journalism. This study uses the qualitative approach by conducting interviews with a number of professional journalists. The findings indicate that Jordanian journalists perceive social networks as an essential and beneficial development. There is optimism among journalists about the relationship between professional journalism and social media. Also, social networks have brought several benefits to professional journalism. The results also show that journalists firmly believe that social networks cannot be considered a substitute for traditional media.
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A brief history of China’s livestreaming industry: Evolution along with state–business interactions
By Zhen YeAvailable online: 01 August 2023More LessIn contemporary China, livestreaming is one of the most popular communication technologies, continuously shaping the digital media landscape. In order to trace the evolution of China’s livestreaming industry, this study first situates it in the broader context of China’s digital economy and highlights how state–business interactions influence the development of China’s digital economy. This research then examines the development trajectory of China’s livestreaming industry from 2016 to 2022 by analysing regulatory and business documents. Three key phases for the development of China’s livestreaming industry are identified in the analysis. By doing so, this research reveals the complex and contingent dynamics between state and business in China’s livestreaming industry and how this industry has evolved into a complex and intricate cultural and commercial sector jointly regulated by industrial stakeholders and state regulators.
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Digital strategies and third-party platforms: How Nordic public service media are reframing their audio strategies for the future
Available online: 27 April 2023More LessNordic broadcasters have created guidelines that will shape their future radio and audio offerings. As large international enterprises occupy increasing shares of national audio markets, Nordic broadcasters are reconsidering their relationships with third-party platforms. For example, the Finnish Yleisradio (Yle) decided to close one of its FM radio channels. At the same time, the company removed its podcasts from third-party platforms. Currently, Yle aims to substantially increase its podcast offerings on its own digital platform. This comparative study of four public service media (PSM) organizations in Finland, Sweden, Denmark and Norway and their audio strategies shows that the experts responsible for developing audio services have increasing doubts regarding the distribution of their content on third-party platforms. This study suggests that PSMs’ relationships with third-party platforms have become more complex than before, challenging the core PSM value of universalism. The study also argues that national media policies are incapable of regulating international audio distribution.
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VoD platforms and the diversity of European culture: The case of crime television formats and policy-related considerations
Available online: 19 December 2022More LessThis article explores the internet circulation of crime drama and the implications for European popular culture. It focuses on scripted television formats as potentially commercially sustainable vehicles of cultural hybridization. The research finds that although quantitatively speaking crime format localizations are a tiny portion of what is currently produced in Europe, these products still hold the potential to disseminate interesting stories that embody diverse values from a wide range of European countries. Formats have the potential to increase diversity rather than erase specificity. The ability of technological advances and new distribution avenues to increase the diversity of actual cultural experiences should not be overestimated, and with no media policy that tackles issues of inequality of access and geopolitical unbalances, European non-national products will likely continue to be consumed mostly by a minority from the highly educated middle/upper-middle classes. The exposure to the diversity of European culture will therefore be limited to these social groups.
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Outsourced justice: The case of the Facebook Oversight Board
Authors: Riku Neuvonen and Esa SirkkunenAvailable online: 12 October 2022More LessIn this article, we explore the possibilities for the self-regulation of online platforms, here by using Facebook’s Oversight Board (OB) as an example. First, we analyse and systematize how the OB fits in the mosaic of internet regulation. Our analysis shows that the OB has tried to lay the foundation for global self-regulation, but because of its limited jurisdiction and indicative nature, it falls short of becoming a real ‘supreme court’ of Facebook. In addition, although the OB is a positive attempt to deal with many problems, it does not seem to be able to process enough cases, relies on idiosyncratic standards instead of general rules and principles and has problems deciding which human rights principles it should follow. Additionally, the OB is not compatible with the Digital Services Act (DSA) of the European Union or with the recent initiatives for social media councils.
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