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- Volume 9, Issue 2, 2018
International Journal of Digital Television - Volume 9, Issue 2, 2018
Volume 9, Issue 2, 2018
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Television beyond digitalization: Economics, competitiveness and future perspectives
Authors: Theodora A. Maniou and Ioannis SeitanidisAbstractIn an unstable and fragmented global media environment, beset by an economic crisis and technological changes, the future of traditional television seems bleak and uncertain. The age of digitalization brought a series of challenges for non-linear broadcast entities, underlining a pressing need for content reassessment and market restructuring. This study examines the competitiveness of traditional television in contrast to other media (new and traditional), as well as the future of television in a period when digital media seem to dominate the sociopolitical-economic environment, while traditional media seem to be in their death throes. The primary aim of this study is to investigate whether post-broadcast television can preserve its audience and survive in an era beyond digitalization. Cyprus was selected as a case study for this research since, after 2013, the country suffered an unprecedented economic and banking crisis that led to significant changes within the country’s media sector and especially television.
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Television market, ownership concentration and management strategies in Portugal
More LessAbstractThe main objective of this article is to measure media concentration of the Portuguese television industry, and to evaluate the extension to which concentration in television companies relates to management strategies. A review of literature about media economics and management and strategic decisions is presented. Following this theoretical background, the empirical analysis of the ownership concentration of Portuguese television companies is based on qualitative and quantitative methods. The main information sources were corporate reports, television market reports, specialized books, articles and scientific papers, among other documental sources of information related to this area. In terms of main conclusions, high television ownership concentration levels, which have always been a feature of the Portuguese television industry market, although still high, have been decreasing for the past ten years. However, high concentration levels are observed in media groups, resulting from the convergence of television and other types of media. This is mainly due to bundling strategies of telecom operators (which added pay television services to the traditional telecommunications portfolio) and to diversification strategies from television network players (taking advantage of audience segmentation and easier access to broadcasting space).
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The sharing economy: How sharing activities influence value creation in the TV audience market
Authors: Ulrike Rohn and Mats NylundAbstractBased on the current keyword ‘sharing economy’, this article applies the notion of sharing to on-going changes in the TV audience market. Through in-depth interviews with TV providers and the analysis of previous research, it points to sharing activities by TV audiences as well as TV providers that represent forms of collaborative production and collaborative consumption. In detail, the article distinguishes three types of sharing activities in the audience market: distribution, interaction and audience circulation. The article emphasizes the value creation in the TV audience market through sharing activities by audiences and proposes an ‘activity net of value creation’ in the TV audience market to illustrate such dynamics.
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Hedging against disaster: Risk and mitigation in the media and entertainment industries
More LessAbstractThe objective of this article is twofold. First, it seeks to identify and classify the most likely sources of potential loss for media and entertainment businesses. Adopting the World Bank’s definition of risk as a ‘possibility of loss’ and opportunity as the ‘upside of risk’, this article constructs a typology of risks that are categorized in seven types: catastrophic, financial, regulatory, technological, intellectual property (IP) related, value chain related and commercial. Combining this typology with a review of the most common risk mitigation strategies, this article demonstrates that risk management is central to the way media firms operate and has a determining influence on their output. Risk analysis, therefore, offers us a better understanding of corporate strategies in the media and entertainment industries both in terms of management and content.
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Book Reviews
Authors: Arshad Amanullah, Gareth Ivory and Max SextonAbstractMaking News in Global India: Media, Publics, Politics, Sahana Udupa (2015)
Cambridge: Cambridge University Press, 278 pp.,
ISBN: 9781107099463, h/bk, £67.00
Television and The Second Screen: Interactive TV in the Age of Social Participation, James Blake (2017)
London: Routledge, 194 pp.,
ISBN: 9781138914322, h/bk, £105
DVD, Blu-Ray and Beyond: Navigating Formats and Platforms within Media Consumption, Jonathan Wroot and Andy Willis (eds) (2017)
Basingstoke: Palgrave Macmillan, 244 pp.,
ISBN: 97833196275571, h/bk, ¢115
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