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- Volume 6, Issue 2, 2020
Journal of Greek Media & Culture - ‘Greek Screen Industries’ edited by Georgia Aitaki, Lydia Papadimitriou and Yannis Tzioumakis, Oct 2020
‘Greek Screen Industries’ edited by Georgia Aitaki, Lydia Papadimitriou and Yannis Tzioumakis, Oct 2020
- Articles
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Greek screen industries: From political economy to Media Industry Studies
Authors: Georgia Aitaki, Lydia Papadimitriou and Yannis TzioumakisThis introductory article to the Special Issue ‘Greek Screen Industries’ of the Journal of Greek Media and Culture offers a critical overview of the recently emerging field of Media Industry Studies and situates existing work on Greek screen industries in its context. It argues that the current fragmentation and lack of dialogue between social sciences and arts and humanities approaches on the topic is particularly marked in the Greek context, a fact that can be explained by institutional and historical reasons. It calls for an expansion of the agendas privileged by political economy approaches to screen media towards the more pluralistic, empirical and culture-orientated perspectives facilitated by Media Industry Studies.
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Populist news and the Greek television industry: The case of SYRIZA–ANEL
Authors: Philemon Bantimaroudis and Theodora A. ManiouThis article examines significant changes in the television news industry, from 2015 until 2019, a period characterized by a severe financial crisis that swept throughout the country, bringing to the forefront of the Greek public sphere, new political voices of both the right and the left. Using secondary data to examine media ownership patterns, we adopted a political economic approach to highlight the ways in which television news have adopted a populist outlook that has its origins in similar practices in the 1980s political and media contexts, while reviewing and assessing long-term interactions between media (television) industries and the political system.
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Alternative hybrid media in Greece: An analysis through the prism of political economy
More LessThis article explores Greek alternative media, records their hybridity and analyses them under the prism of political economy. Drawing theoretically on researchers who emphasize the elusiveness and heterogeneity of alternative media and examining them on account of their ownership structures, production practices and media content, I propose their conceptualization as a vibrant organism in a constant dialectic relationship with mainstream media. These ‘alternative hybrid media’ may borrow people, ideas and practices from mainstream media, but they do not compromise their values for the pursuit of profit or political power. This article focuses on Efimerida ton Syntakton, the country’s first national cooperative newspaper, which emerged out of a collective of laid-off journalists and constitutes a representative example of the hybridity that characterizes the Greek alternative media ecosystem. Based on interviews with journalists and secondary data, this article aims to point to the defining characteristics of ‘alternative hybrid media’ and generate a deeper insight into the complex area of alternative media.
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Making television fiction in a commercial context: Commercialization, ideology and entertainment in a production study of Greek private television
More LessThis article draws from interviews with creators of television fiction (directors and screenwriters) with professional experience in Greek private television and examines how and why fiction programmes are produced in a commercial context. By focusing on the first decade of private television in Greece, an era popularly remembered as the ‘golden age of Greek television’, this study makes use of accounts from ‘exclusive informants’ in order to complicate facile assumptions about the relationship between commercialization, ideology and entertainment. As such, this article aspires to update the (limited) scholarship on Greek television production culture and to contribute to the recent research focusing specifically on private television in Greece.
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Promotional Greek screen industries: Branded entertainment in the digital age
Authors: Afroditi Nikolaidou and Ifigeneia MylonaThis article focuses on the specific field that merges advertising, screen entertainment, branding and promotion, namely branded entertainment, in an attempt to localize and contextualize the processes, texts, paratexts and discourses that lead to the building of branded worlds and communities, during the period of the Greek financial crisis, since 2009. It presents data from interviews with film and advertising professionals about the past of the synergy between cinema and the advertising industry. Additionally, a number of recent audio-visual campaigns by advertising agency Ogilvy Greece are analysed. Taking into consideration the long-standing proximity between Greek promotional industries and cinema, and its more recent framing as a product of media convergence, this article adopts a screen industries perspective on branded entertainment in Greece. As such, it demonstrates the ways in which the latter has been influenced by particular production cultures characterized by a merging between art cinema and television authorship, the inclusion of particular themes, especially prompted by the presence of creators who migrate from one medium to another.
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Caught in the war against gambling: A critical analysis of law history and policy making in video games in Greece
More LessThe advent of the video game industry brought about new cultural policies in both the national and international levels. In particular, incentives and flexible funding programmes for the production of video games have become a key pillar of support for small, domestic, but also global game companies. In Greece, video game policy history has followed the developments and legal entanglements of gambling regulation, with serious national and international consequences. From the Royal Decree of 1971 to Law 3037/2002 that banned all games in public and private places until the most recent Law 4487/2017, which established a cash rebate scheme for audio-visual productions, this article aims to analyse Greece’s video game policy-making as captured through scattered laws, media articles and personal testimonies.
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- Book Reviews
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Ο kalvos sta ichni tou ‘longinou’: Enas anthropos ton grammaton stin evropi tou 19ou aiona (‘Kalvos in the footsteps of “Longinus”: A man of letters in nineteenth-century Europe’), Angela Yioti (2019)
By David RicksReview of: Ο kalvos sta ichni tou ‘longinou’: Enas anthropos ton grammaton stin evropi tou 19ou aiona (‘Kalvos in the footsteps of “Longinus”: A man of letters in nineteenth-century Europe’), Angela Yioti (2019)
Athens: Antipodes, 478 pp.,
ISBN 978-618-5267-05-6, p/bk, €18.00
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Dokimasies: Opseis tou oikogeneiakou plegmatos sto neoelliniko Mythistorima 1922–1974 (‘Ordeals: Aspects of family entanglements in the modern Greek novel 1922–1974’), Mairi Mike (2019)
More LessReview of: Dokimasies: Opseis tou oikogeneiakou plegmatos sto neoelliniko Mythistorima 1922–1974 (‘Ordeals: Aspects of family entanglements in the modern Greek novel 1922–1974’), Mairi Mike (2019)
Athens: Gutenberg, 486 pp.,
ISBN 978-960-01-2034-9, h/bk, €26.00
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- Special Section: ‘Cultural Responses to Lockdown’
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- Virtual Roundtable
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- Visual Essay
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The journey is the thing: A photographic project on the complex dynamics of self-representation in the context of psychoanalytic family theory
More LessThis visual essay narrates three parallel bodies of photographic work, which negotiate the role of context, displacement and geocultural relocation as metaphors for self-definition. The conceptual framework of the work is underpinned by the psychoanalytic theories of Murray Bowen and Morgan Scott, which locate self-perception at the centre of the familial context and define the quest for self-definition as a symbolic process of map-making. This approach describes a psychological landscape where the fluid relationship between collective and personal identity is conveyed through the metaphor of ‘Mal de Débarquement’ (a diagnosable condition that means nausea of disembarkation). This kind of embedded fluidity in self-representation insinuates a new approach to the practice and possibilities of photographic portraiture, and challenges the traditional definition, which associates the portrait with the depiction of a fixed identity.
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