International Journal of Sustainable Fashion & Textiles - Volume 3, Issue 2, 2024

Purpose: Given the harmful impact of fast fashion and the global apparel supply chain, this study aims to explore the role of Fibershed as a local sustainable supply chain alternative, investigating its impact on environment, labour and economy from the perspective of Fibershed members. Design/Methodology/Approach: As an exploratory study, in-depth interviews were conducted with thirteen members from different regional Fibershed organizations across the United States. The study combined the theoretical perspectives of the natural resource-based view of the firm (NRBV) and eco-localism to interpret the role of Fibershed as a sustainable the supply chain alternative. Findings: The findings of this exploratory study provide a framework for understanding Fibershed as an alternative approach to globalized supply chain operations. It emphasizes the localized impact on the environment, labour and economy, highlighting the potential for sustainable practices within specific geographical boundaries. Originality: This study contributes to the discourse by presenting a comprehensive understanding of Fibershed’s role as a sustainable supply chain alternative, integrating theoretical perspectives to offer insights into its operational impact. Research Limitations/Implications: While the study investigates the role of Fibershed within a local context, it acknowledges the need for further exploration of perspectives from local government, policy-makers and consumers to ensure the success and broader implications of the Fibershed alternative. Practical Implications: The study underscores the necessity for concentrated efforts from various stakeholders, including local government, policy-makers and consumers, to support and enhance the effectiveness of the Fibershed alternative.

Sustainability has become an increasingly discussed topic within Saudi Arabia, especially after the Saudi Vision 2030, which supports the move away from the dependency on the oil industry, and towards fostering entrepreneurial ventures in diverse sectors. Simultaneously, the country is undergoing a cultural shift, with females becoming vital assets in the workforce. Increased independence and empowerment have led to the rise of female entrepreneurial ventures, especially in the luxury fashion sector. The purpose of the qualitative inquiry is to explore the motivations of Saudi female luxury fashion entrepreneurs that drive them to convey sustainability messages through their businesses. It also aims to understand the strategies adopted by them for communicating sustainability-related messages to their target audience. The research findings are based on interviews with eighteen Saudi female luxury fashion entrepreneurs. Symbolic interactionism theory is used to explain the strategies of ‘hidden messaging’ using symbolism, motifs and creative designs that have both shared cultural and unique personal meaning to the target the audience. Thus, this article contributes to knowledge by not only extending current discussions surrounding sustainability communications but also providing a contextual contribution based on exploring Saudi Arabia as a representative of the Middle East.