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The 6th Annual Southeast Asian Cinemas Conference (ASEACC) had the makings of an irreverent tradition, continuing seven years after the event’s inauguration in Singapore and two years after the last conference in Manila. In a last-minute change of venue, due to local permit delays, it began on July 1, 2010, and went for four days in one large meeting room at the Golden Central Hotel in Ho Chi Minh City, Vietnam.