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It was once thought a multimedia journalist or MMJ was fantasy, as seen in the television series Max Headroom. The hero of the show was a journalist who videotaped his own stories, reported live from anywhere but was also seen as a stalwart of the fourth estate, a ‘hero’ of society. Today, it is possible for a journalist to technologically assert themselves as a Max Headroom reporter, yet what are missing from the fictional television series are the economical and social considerations put in place to make such a character viable. This article critically reviews the significance of the MMJ.