From creator of change to supporter of the traditional: The changing role of CNN.com

In order to understand how new media development in a traditional media organization affects the journalism production process, it is necessary to understand the strategic role of new platforms and the rationale for a multi-platform product portfolio development. This article discusses why the role of CNN.com over the first ten years of operations developed from being a creator of change in the news industry into playing a supporting role in the CNN portfolio of distribution channels.