Journalism in the trend towards new media: A sixteen year longitudinal study

Recent years have witnessed a significant increase in the need for new media faculty in the journalism field. This research aims to identify hiring trends in the context of new media via a longitudinal study of job advertisements for journalism faculty published since 1995, the ‘Year of the Internet’. The study includes a content analysis that focuses on credentials and expectations outlined in the selected advertisements for faculty positions. In particular, this study analysed the requirements for new-media-specific expertise. It attempts to reflect the rapid development and evolution of new media and technologies in the journalism field and its implications.