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Towards a methodology for measuring media plurality
- Source: Journal of Applied Journalism & Media Studies, Volume 3, Issue 3, Dec 2014, p. 277 - 287
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- 01 Dec 2014
Abstract
Abstract
The central objective in addressing media plurality is to ensure that no single body or person exercises an undue degree of influence over the flow of information and the formation of political opinion in the United Kingdom. David Elstein examines the media market in the United Kingdom and finds it lacks plurality and diversity since it is dominated by one actor, namely the BBC (British Broadcasting Corporation).
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