Skip to content
1981
Volume 3 Number 2
  • ISSN: 1757-1952
  • E-ISSN: 1757-1960

Abstract

In light of developments within the field of media theory, a certain consensus has evolved in favour of approaches like mediatization and mediation. While these approaches above all focus on societal change from a media-dependent point of view, this article addresses the reverse side of these processes, asking about media users' appropriation of media in order to experience sociality that has only just been enabled by media-use. This awareness of medial terms and conditions is characterized as recipients' acknowledgment as well as utilization of medial constraints, which is subsequently referred to as mediality.

Loading

Article metrics loading...

/content/journals/10.1386/ejpc.3.2.197_1
2011-12-01
2024-06-21
Loading full text...

Full text loading...

/content/journals/10.1386/ejpc.3.2.197_1
Loading
  • Article Type: Article
Keyword(s): audience research; media appropriation; mediality; mediation; methodology
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error