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Visual rhetoric in Michel Gondry’s music videos: Antithesis and similarity in Deadweight
- Source: Empedocles: European Journal for the Philosophy of Communication, Volume 5, Issue 1-2, Jan 2015, p. 49 - 57
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- 01 Jan 2015
Abstract
Abstract
This article analyses the visual rhetoric of Michel Gondry’s Deadweight (1997), a music video for Beck Hansen’s song of the same name, and also considers the song’s relation to Danny Boyle’s film A Life Less Ordinary (1997). Two key structures are identified in the video: antithesis and similarity – which Gondry employs to visually illustrate the title of both Beck’s song and Boyle’s film.
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