f Editorial

This special edition curated by George Bouvier, the chair of the Luxury Plus Summit in 2022, delves into the imperative for the luxury industry to find safe passage through a perfect storm of challenging sociocultural events and shifting consumer behaviour. As the curtains rise one more time on the grand stage of fashion and luxury, contrasting viewpoints on brand purpose emerge, igniting spirited debates between worthy aspirations and the unyielding protection of the bottom line, critiques on brand heritage, social responsibility, environmental sensitivity and the elusive pursuit of consumer trust, weaving a tapestry of thought-provoking notions. With their intellectual finesse, these articles offer tantalizing glimpses into what appears to be the chrysalis phase of a metamorphosing industry, beckoning intrepid scholars and lovers of luxury alike to embark on a fascinating journey into the new unchartered frontiers of luxury.