Straw men or cyborgs?

This paper responds to calls in the last two years for a Media Studies 2.0 that would reformulate the discipline to take account of the radical changes in Media practices brought about by digital technologies and their cultures. Whilst agreeing on the pace and scale of change this paper argues that Media Studies as a broad interdisciplinary area has many traditions which are readily equipped to deal with the contemporary situation. In particular it argues through a number of case studies for a discipline that finds fruitful conjunctions of traditional and novel forms of critical analysis.