The Sign o’ the Times denim jacket: Exploring fan-generated clothing, identity and community within Prince fandom | Intellect Skip to content
1981
Dream Factories: Prince, Sign o’ the Times, Box Sets and Cultural Artefacts
  • ISSN: 1757-2681
  • E-ISSN: 1757-269X

Abstract

With 2020’s deluxe release of Prince’s magnum opus , fans were reintroduced to the era’s distinct sartorial blueprint of peach and black, denim and fringe. Unexpectedly, the signature look is largely regarded as the oversized customized denim jacket worn by Prince throughout the concert film and live performances. Not just your typical denim jacket, the garment is adorned with decorative safety pins, buttons, graphic appliqués, fringe and various glittering embellishments. Like ’s studded trench coat, the denim jacket is now forever affiliated with , active throughout our shared popular culture conscious. Within the expansive wardrobe of the musician, the denim jacket remains a unique cultural artefact, not only for the unexpected utilitarian fabric choice but also for the garment’s coded signifiers of the counterculture, liberation and community. An object study of the denim jacket will examine the strategies employed in Prince’s shared visual language, transmedia storytelling and fan-generated clothing. Through an interdisciplinary investigation informed by theoretical work in fashion, media, film and cultural studies, the article seeks to examine how Prince’s bespoke denim jacket both fuels consumption and facilitates placemaking and community building both in physical and digital contexts still to this day.

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/content/journals/10.1386/iscc_00047_1
2022-09-01
2024-02-25
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  • Article Type: Article
Keyword(s): community; denim; fandom; fans; fashion; identity; music; Prince
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