If you won’t pay them, buy them!: Merger mania in distribution and content markets

Structural changes in TV markets are resulting in carriage disputes that have spread from the United States to Europe. A carriage dispute refers to a disagreement between a pay-TV operator and a broadcaster over the right to ‘carry’ a broadcaster’s channel. TV broadcasters are demanding ever increasing payments from pay-TV operators that complain about lower-profit margins due to spiralling programming costs. This article discusses vertical mergers between distributors and broadcasters as a possible way to reduce retransmission payments and to secure cheap and privileged access to programming in today’s hypercompetitive video markets.