The Fairy Gokmother: Representations of gender and sexuality in the Qdos pantomime Cinderella | Intellect Skip to content
1981
Fashioning Queer Identities
  • ISSN: 2055-5695
  • E-ISSN: 2055-5709

Abstract

Although cross-dressing is a long-standing pantomime tradition, recent pantomimes have featured a male actor playing a traditionally female part while not cross-dressing. An illustration of this is the part of the Fairy in a version of developed by production company Qdos Entertainment and performed at the Milton Keynes Theatre in 2017–18, while being toured elsewhere in previous and later years. Casting British celebrity fashion consultant Gok Wan as the Fairy had transgressive potential to promote empowering and positively disruptive attitudes towards gender. Wan the celebrity, in a similar way to the Fairy in , uses psychological transformation, with a helping hand from clothes, to give women more confidence in their bodies. However, the overriding focus of the pantomime was on signalling Wan’s homosexuality while dispelling it as harmless. Clichés about gay men were reinforced in the production and paratexts, particularly through the approach to transformation, the use of costuming to frame Wan as Other, the language around being a fairy and the emphasis on male friendship as opposed to romance. When each of these aspects is compared to alternative representations in other popular and widely circulated versions of , the reductive nature of this pantomimic portrayal becomes clear, irrespective of Wan’s degree of complicity.

Loading

Article metrics loading...

/content/journals/10.1386/qsmpc_00034_1
2020-09-01
2024-04-29
Loading full text...

Full text loading...

References

  1. Anon. ( 2002;), ‘ Patrick Fyffe – Creator of Dame Hilda Bracket. ’, It’s Behind You, 28 July, http://www.its-behind-you.com/patrickfyffe.html. Accessed 26 February 2019.
    [Google Scholar]
  2. Anon. ( 2016;), ‘ Is Gok’s clothes roadshow a catwalk too far?. ’, TV and Radio Blog, The Guardian, https://www.theguardian.com/tv-and-radio/tvandradioblog/2011/jan/25/goks-clothes-roadshow. Accessed 26 February 2019.
    [Google Scholar]
  3. ATG Tickets ( 2017;), ‘ Cinderella, Milton Keynes Theatre. ’, 7 November, http://www.atgtickets.com/shows/cinderella/milton-keynes-theatre/#overview_tab. Accessed 26 February 2019.
  4. Bennett, Lindsay. ( 2016;), ‘ “Degrading” hairy fairy and “disturbing” VW ad ruled OK by watchdog. ’, AdNews, 22 November, http://www.adnews.com.au/news/degrading-hairy-fairy-and-disturbing-vw-ad-ruled-ok-by-watchdog. Accessed 26 February 2019.
    [Google Scholar]
  5. Billington, Michael. ( 2016;), ‘ Cinderella review – Julian Clary unleashes a tsunami of smut. ’, The Guardian, 15 December, https://www.theguardian.com/stage/2016/dec/15/cinderella-review-julian-clary-paul-o-grady-nigel-havers-amanda-holden-london-palladium. Accessed 26 February 2019.
    [Google Scholar]
  6. Booth, Michael R.. ( 1976), English Plays of the Nineteenth Century: Pantomimes, Extravaganzas and Burlesques, vol. 5, Oxford:: Oxford University Press;.
    [Google Scholar]
  7. Bourne, Matthew. ( 2018), Cinderella Ballet, New Adventures Dance Company, Wales Millennium Centre;, Cardiff:, 7 April.
    [Google Scholar]
  8. Bruzzi, Stella. ( 1997), Undressing Cinema: Clothing and Identity in the Movies, London:: Routledge;.
    [Google Scholar]
  9. Bullock, Andrew. ( 2017;), ‘ “I was bullied and fat!”: Gok Wan speaks about the traumatic childhood that led to his anxiety… and blames his tormentors for his “painful dark hideous” eating disorder. ’, Daily Mail, 9 March, https://www.dailymail.co.uk/tvshowbiz/article-4297754/Gok-Wan-speaks-trauma-led-anxiety.html. Accessed 26 February 2019.
    [Google Scholar]
  10. Burchill, Julie. ( 2008;), ‘ Do women really need life tips from gay men?. ’, The Observer, 7 September, https://www.theguardian.com/lifeandstyle/2008/sep/07/fashion.women4. Accessed 26 February 2019.
    [Google Scholar]
  11. Butler, Judith. ( 2006), Gender Trouble: Feminism and the Subversion of Identity, , 2nd ed.., New York:: Routledge;.
    [Google Scholar]
  12. Butler, Judith. ( 2011), Bodies That Matter: On the Discursive Limits of ‘Sex’, , 2nd ed.., New York:: Routledge;.
    [Google Scholar]
  13. Butor, Michel. ( 1960), Répertoire, Paris:: Minuit;.
    [Google Scholar]
  14. Chauncey, George. ( 1994), Gay New York: Gender, Urban Culture and the Making of the Gay Male World, 1890-1940, New York:: Basic Books;.
    [Google Scholar]
  15. Chauncey, George. ( 1997;), ‘ Sex, gender, and sexuality: Female prostitution and male homosexuality in early twentieth-century America. ’, in C. Raynaud. (ed.), Sex in America, Tours:: Presses universitaires François-Rabelais;, pp. 3953.
    [Google Scholar]
  16. Cole, Shaun. ( 2000), ‘Don We Now Our Gay Apparel’: Gay Men’s Dress in the Twentieth Century, Oxford:: Berg;.
    [Google Scholar]
  17. Cole, Shaun. ( 2015;), ‘ Looking queer? Gay men’s negotiations between masculinity and femininity in style and dress in the twenty-first century. ’, Clothing Cultures, 2:2-3, pp. 193208.
    [Google Scholar]
  18. Constable, Maggie. ( 2017;), ‘ Cinderella – Milton Keynes Theatre. ’, The Reviews Hub, 14 December, https://www.thereviewshub.com/cinderella-milton-keynes-theatre/. Accessed 26 February 2019.
    [Google Scholar]
  19. Cooke, Rachel. ( 2007;), ‘ In Gok we trust. ’, The Observer, 4 November, https://www.theguardian.com/lifeandstyle/2007/nov/04/fashion.features10. Accessed 26 February 2019.
    [Google Scholar]
  20. Cuff, Selina. ( 2018;), ‘ Review: Cinderella at the Bristol Hippodrome. ’, The Chew Valley and Wrington Vale Gazette, 12 December, http://www.chewvalleygazette.co.uk/article.cfm?id=106154&headline=Review:%20Cinderella%20at%20the%20Bristol%20Hippodrome&sectionIs=news&searchyear=2018. Accessed 26 February 2019.
    [Google Scholar]
  21. Dalzell, Tom,, Gray, Dean,, Marshall, Rory, and Wagner-Lyons, Katie. (prods) ( 2014), Gok Does Panto, Channel 5 , 30 December 2013, http://www.channel4.com/programmes/gok-does-panto/on-demand/58592-001. Accessed 26 February 2019.
    [Google Scholar]
  22. Dyer, Richard. ( 1979), Stars, London:: BFI;.
    [Google Scholar]
  23. Ellis, John. ( 1982;), ‘ Star/Industry/Image. ’, Star Signs, London:: BFI;.
    [Google Scholar]
  24. ‘fairy, n. adj.’ ( 2013), OED Online, , 3rd ed.., Oxford:: Oxford University Press;, https://www.oed.com/view/Entry/67741?redirectedFrom=fairy#eid. Accessed 7 January 2021.
    [Google Scholar]
  25. Fejes, Fred. ( 2000;) ‘ Making a gay masculinity. ’, Critical Studies in Mass Communication, 17:1, pp. 11317.
    [Google Scholar]
  26. Forrest, David. ( 1994;), ‘ “We’re here, we’re queer, and we’re not going shopping”: Changing gay male identities in contemporary Britain. ’, in A. Cornwall, and N. Lindisfarne. (eds), Dislocating Masculinity: Comparative Ethnographies, London:: Routledge;, pp. 97110.
    [Google Scholar]
  27. Frith, Hannah,, Raisborough, Jayne, and Klein, Orly. ( 2010;), ‘ C’mon girlfriend: Sisterhood, sexuality and the space of the benign in makeover TV. ’, International Journal of Cultural Studies, 13:5, pp. 47189.
    [Google Scholar]
  28. Gok Fashion ( 2019;), ‘ Gok Wan: One size fits all. ’, https://www.gokfashion.com. Accessed 26 February 2019.
  29. Gordon, Erron. ( 2017;), ‘ Gok Wan speaks openly about his troubled start in life. ’, Good Morning Britain, ITV, 15 September, https://www.youtube.com/watch?v=k7mtSwB1WFQ. Accessed 26 February 2019.
    [Google Scholar]
  30. Graham, Gemma. ( 2018;), ‘ BEST BUDS “Gok Wan has shaped my world!”: Brian Conley on his BFF. ’, The Sun, 13 April, https://www.thesun.co.uk/tvandshowbiz/6037768/gok-wan-has-shaped-my-world-brian-conley-on-his-bff/. Accessed 26 February 2019.
    [Google Scholar]
  31. Gregory, Mathilda. ( 2010;), ‘ Gok Wan, you’re better with clothes on. ’, The Guardian, 15 July, https://www.theguardian.com/tv-and-radio/tvandradioblog/2010/jul/15/gok-wan-look-good-naked. Accessed 26 February 2019.
    [Google Scholar]
  32. Harrison, Michael. ( 2013–14;), Snow White and the Seven Dwarfs pantomime, Qdos Entertainment. , Birmingham Hippodrome;, Birmingham:, December–January.
    [Google Scholar]
  33. Harrison, Michael. ( 2015–16;), Cinderella pantomime, Qdos Entertainment. , Theatre Royal;, Plymouth:, December–January.
    [Google Scholar]
  34. Harrison, Michael. ( 2016–17;), Robinson Crusoe and the Caribbean Pirates pantomime, Qdos Entertainment. , Cliffs Pavilion;, Southend-on-Sea:, December–January.
    [Google Scholar]
  35. Harrison, Michael. ( 2019–20;), Cinderella pantomime, Qdos Entertainment. , New Theatre;, Cardiff:, December–January.
    [Google Scholar]
  36. Harrison, Michael, and Conley, Brian. ( 2014–15;), Cinderella pantomime, Qdos Entertainment. , Mayflower Theatre;, Southampton:, December–January.
    [Google Scholar]
  37. Harrison, Michael, and Conley, Brian. ( 2018;), Cinderella pantomime, Qdos Entertainment. , Milton Keynes Theatre;, Milton Keynes:, 13 January.
    [Google Scholar]
  38. Harrison, Michael, and Conley, Brian. ( 2018–19;), Cinderella pantomime, Qdos Entertainment. , Bristol Hippodrome;, Bristol:, December–January.
    [Google Scholar]
  39. IMDb ( 2018;), ‘ Gok Wan: Biography. ’, https://www.imdb.com/name/nm2317065/bio?ref_=nm_ov_bio_sm. Accessed 26 February 2019.
  40. Jones, Sammy. ( 2018;), ‘ Pantomime stars Brian and Gok prepare to say goodbye. ’, Milton Keynes Citizen, 9 January, https://www.miltonkeynes.co.uk/news/pantomime-stars-brian-and-gok-prepare-to-say-goodbye-1-8322744. Accessed 26 February 2019.
    [Google Scholar]
  41. Kanner, Melinda. ( 2004;), ‘ Questions for queer eye. ’, The Gay and Lesbian Review Worldwide, 11:2-3, pp. 3537.
    [Google Scholar]
  42. Laws, Roz. ( 2013;), ‘ Gok Wan makes his panto debut in Birmingham. ’, Birmingham Post, 13 December, https://www.birminghampost.co.uk/whats-on/theatre/gok-wan-stars-snow-white-6391024. Accessed 26 February 2019.
    [Google Scholar]
  43. Lipton, Martina. ( 2007;), ‘ Celebrity versus tradition: “Branding” in modern British pantomime. ’, New Theatre Quarterly, 23:2-3, pp. 13651.
    [Google Scholar]
  44. Lipton, Martina. ( 2008;), ‘ Principally boys? Gender dynamics and casting practices in modern British pantomime. ’, Contemporary Theatre Review, 18:4, pp. 47086.
    [Google Scholar]
  45. Loose Women ( 2017;), ‘ Freddie Flintoff and Gok Wan are joining us as loose men to talk about men’s mental health issues. ’, 4 May, https://www.itv.com/loosewomen/lighten-the-load/freddie-flintoff-and-gok-wan-are-joining-us-as-loose-men-to-talk-about-mens-mental-health-issues. Accessed 26 February 2019.
  46. Mackrell, Judith. ( 2017;), ‘ Matthew Bourne’s Cinderella review: Blitz fairytale spins light through darkness. ’, The Guardian, 26 December, https://www.theguardian.com/stage/2017/dec/26/matthew-bourne-cinderella-review-blitz-fairytale-sadlers-wells-london-dancers. Accessed 26 February 2019.
    [Google Scholar]
  47. Maverick Television ( 2006–10), How to Look Good Naked, Channel 4;.
    [Google Scholar]
  48. McHugh, Alan. ( 2018), Cinderella pantomime, Qdos Entertainment;, Birmingham Hippodrome , Birmingham:, 6 January.
    [Google Scholar]
  49. Medhurst, Andy. ( 1991;), ‘ Batman, deviance and camp. ’, in R. Pearson, and W. Uricchio. (eds), The Many Lives of Batman: Critical Approaches to a Superhero and His Media, New York:: Routledge;, pp. 14963.
    [Google Scholar]
  50. Melchior, Jillian Kay. ( 2016;), ‘ Aussie gov’s “hairy fairy” ads spark uproar among Christians, trans activists. ’, Independent Women’s Forum, 23 November, http://www.iwf.org/news/2802218/Aussie-Gov%E2%80%99s-%E2%80%98Hairy-Fairy%E2%80%99-Ads-Spark-Uproar-Among-Christians,-Trans-Activists. Accessed 26 February 2019. [No longer available.]
    [Google Scholar]
  51. Milton Keynes Theatre ( 2017;), Milton Keynes theatre programme for Cinderella: The fairy godmother of all pantomimes..
  52. Nankervis, David. ( 2017;), ‘ Road safety campaigns by Motor Accident Commission have caused controversy but look to be working. ’, The Advertiser, 24 March, https://www.adelaidenow.com.au/news/law-order/road-safety-campaigns-by-motor-accident-commission-have-caused-controversy-but-look-to-be-working/news-story/baf637447bdfc8425bbdae1993fa31e0. Accessed 26 February 2019.
    [Google Scholar]
  53. New Adventures ( 2018;), ‘ Casting announced for Matthew Bourne’s Cinderella. ’, 2 October, https://new-adventures.net/news/casting-announced-for-matthew-bournes-cinderella. Accessed 26 February 2019.
  54. New Adventures ( 2019;), ‘ Cinderella: The show: Act one. ’, https://new-adventures.net/behind-the-scenes/cinderella/the-show/act-one. Accessed 26 February 2019.
  55. Orme, Jennifer. ( 2016;), ‘ “I’m sure it all wears off by midnight”: Prince Cinders and a fairy’s queer invitation. ’, in M. H. Dutheil de la Rochère,, G. Lathey,, and M. Woźniak. (eds), Cinderella Across Cultures: New Directions and Interdisciplinary Perspectives, Detroit:: Wayne State University Press;, pp. 21531.
    [Google Scholar]
  56. Paschali, Pas. ( 2014;), ‘ World pride power list 2014: Top 10. ’, The Guardian, 28 June, https://www.theguardian.com/careers/world-pride-power-list-2014-top-10. Accessed 26 February 2019.
    [Google Scholar]
  57. Qdos Entertainment ( 2016;), ‘ Fashion guru Gok Wan joins Brian Conley in Robinson Crusoe and the Caribbean Pirates. ’, 10 May, http://www.pantomime.com/news/fashion-guru-gok-wan-joins-brian-conley-in-robinson-crusoe-the-caribbean-pi. Accessed 26 February 2019.
  58. Qdos Entertainment ( 2019;), ‘ Qdos Entertainment: Pantomimes. ’, https://qdosentertainment.co.uk/pantomimes. Accessed 26 February 2019.
  59. radfae ( 2019;), ‘ About Radfae.org. ’, Radfae: A Website for Radical Faeries, https://www.radfae.org/about. Accessed 26 February 2019.
    [Google Scholar]
  60. Scott, Catherine. ( 2017;), ‘ Gok Wan: How bullying led to my eating disorder. ’, iNews, 30 October, https://inews.co.uk/inews-lifestyle/people/gok-wan-i-fat-kid-half-chinese-gay-bullying-led-eating-disorder/. Accessed 26 February 2019.
    [Google Scholar]
  61. Semmelhack, Elizabeth. ( 2017), Shoes: The Meaning of Style, London:: Reaktion Books;.
    [Google Scholar]
  62. Sims, Steve. ( 2017;), ‘ Gok Wan and Brian Conley add extra sparkle as everyone has a ball with Cinderella at Milton Keynes Theatre. ’, Leighton Buzzard Observer, 20 December, https://www.leightonbuzzardonline.co.uk/news/gok-wan-and-brian-conley-add-extra-sparkle-as-everyone-has-a-ball-with-cinderella-at-milton-keynes-theatre-1-8300426. Accessed 26 February 2019. [No longer available.]
    [Google Scholar]
  63. Sladen, Simon. ( 2017;), ‘ “Hiya fans!”: Celebrity performance and reception in modern British pantomime. ’, in A. Ainsworth,, O. Double, and L. Peacock. (eds), Popular Performance, London:: Bloomsbury;, pp. 179202.
    [Google Scholar]
  64. Sladen, Simon. ( 2018), ‘Panto today’, Pantomime Then and Now Symposium, University of Kent;, Canterbury:, 10 January.
    [Google Scholar]
  65. Smith, Mike. ( 2017;), ‘ Review: Cinderella *****. ’, The Edinburgh Reporter, 6 December, https://www.theedinburghreporter.co.uk/2017/12/review-cinderella/. Accessed 26 February 2019.
    [Google Scholar]
  66. Taylor, Millie. ( 2007), British Pantomime Performance, Bristol:: Intellect Books;.
    [Google Scholar]
  67. Thomadaki, Theodora. ( 2017a;), ‘ Gok Wan “on the couch”: Psychoanalytic perspectives on programme strategies and personal experience in How to Look Good Naked. ’, Free Associations: Psychoanalysis and Culture, Media, Groups, Politics, 70, pp. 96117.
    [Google Scholar]
  68. Thomadaki, Theodora. ( 2017b;), ‘ How to look good naked “on the couch”: Psychoanalytic approaches to British makeover television and gender. ’, PhD thesis, London:: University of Roehampton;.
    [Google Scholar]
  69. Thomadaki, Theodora. ( 2019;), ‘ Getting Naked with Gok Wan: A psychoanalytic reading of How To Look Good Naked’s transformational narratives. ’, Clothing Cultures, 6:1, pp. 15134.
    [Google Scholar]
  70. Van Coillie, Jan. ( 2016;), ‘ The illustrator as fairy godmother: The illustrated Cinderella in the low countries. ’, in M. H. Dutheil de la Rochère,, G. Lathey, and M. Woźniak. (eds), Cinderella Across Cultures: New Directions and Interdisciplinary Perspectives, Detroit:, MI:: Wayne State University Press;, pp. 27595.
    [Google Scholar]
  71. Wan, Gok. ( 2017;), ‘ Gok Wan website. ’, http://gokwan.com. Accessed 26 February 2019.
  72. Wan, Gok. ( 2019;), ‘ In conversation with Theodora Thomadaki. ’, New Reflections on Fashioning Identities: Lifestyle, Emotions and Celebrity Culture, University of Roehampton;, London:, 14 June.
    [Google Scholar]
  73. Watson, Ian. ( 1997;), ‘ Naming the frame: The role of the pre-interpretive in theatrical reception. ’, New Theatre Quarterly, 13:50, pp. 16170.
    [Google Scholar]
  74. Wolf, Naomi. ( 1993), Fire with Fire: The New Female Power and How It Will Change the 21st Century, London:: Vintage Books;.
    [Google Scholar]
  75. YouTube ( 2018;), ‘ Gok’s #GlobalPrideMakeover. ’, 6 July, https://www.youtube.com/watch?v=qoj6v4s1ajM. Accessed 26 February 2019.
  76. King, Sally. ( 2020;), ‘ The Fairy Gokmother: Representations of gender and sexuality in the Qdos pantomime Cinderella. ’, Queer Studies in Media & Popular Culture, 5:2&3, pp. 171189, doi: https://doi.org/10.1386/qsmpc_00034_1
    [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1386/qsmpc_00034_1
Loading
/content/journals/10.1386/qsmpc_00034_1
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error