The Pervasive Media Cookbook: Cooking up – communicating Pervasive Media

This work emerges from an ongoing knowledge exchange partnership between the Pervasive Media Studio Bristol, UK, and the University of the West of England’s Digital Cultures Research Centre (DCRC). The development of a shared vocabulary for ‘Pervasive Media’ formed a central question in an AHRC funded Knowledge Transfer Fellowship (KTF) undertaken by the DCRC in the Pervasive Media Studio 2010–2012. Using a collaborative process with Pervasive Media producers we addressed the question of a general language for Pervasive Media, and how we together begin to define this emergent field. A common set of terms and definitions is an important precursor for the development of this field of innovation in which multi-disciplinary teams and general publics are having to come to terms with these new forms of media experience. Project outputs have been published online in the form of the Pervasive Media Cookbook (2012). The cookbook documents a variety of case studies of Pervasive Media experiences, as well as including essays and thought pieces on relevant themes that have emerged over the course of the project. Dissemination in a form that is easily accessible to our creative industries participants is an essential element of our research process.