Glamour labour in the Age of Kardashian | Intellect Skip to content
Volume 7, Issue 2
  • ISSN: 2040-4417
  • E-ISSN: 2040-4425



Viewed through the lens of the Kardashians as glamour labourers, this article examines the Kardashian phenomenon as it unfurls in a changing labour market, where glamour is becoming a common aspiration, no longer the domain of a privileged few. My analysis reveals how Kim Kardashian exemplifies the process by which the fashionably cool’s ever-morphing ideal seduces publics into chasing it, pulling publics into a highstakes game in which few realize exactly what they are losing. I argue that practices of no-holds-barred sharing and giving up privacy online are normalized, and presented as the ticket to achieving glamour, visibility and social acceptance.


Article metrics loading...

Loading full text...

Full text loading...
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error