Glamour labour in the Age of Kardashian | Intellect Skip to content
1981
Volume 7, Issue 2
  • ISSN: 2040-4417
  • E-ISSN: 2040-4425

Abstract

Abstract

Viewed through the lens of the Kardashians as glamour labourers, this article examines the Kardashian phenomenon as it unfurls in a changing labour market, where glamour is becoming a common aspiration, no longer the domain of a privileged few. My analysis reveals how Kim Kardashian exemplifies the process by which the fashionably cool’s ever-morphing ideal seduces publics into chasing it, pulling publics into a highstakes game in which few realize exactly what they are losing. I argue that practices of no-holds-barred sharing and giving up privacy online are normalized, and presented as the ticket to achieving glamour, visibility and social acceptance.

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/content/journals/10.1386/csfb.7.2.141_1
2016-12-01
2024-02-25
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