The negotiation of masculinity and identity through clothing choices among Russian speakers in Canada

Using information interviews conducted with Russian-speaking men living in Toronto and vicinity this article interrogates the understanding of fashion among immigrants from former Soviet Union and Russia. Using a hypothesis that Russian-speaking men conceptualize their male identity differently from both their Canadian counterparts and Russian men living in Russia this article investigates how fashion choices affect negotiation of identity of these men in Canada. Using art historical methodologies, historical analysis and qualitative research I look at the interviewee’s contributions as a reflection of masculinity in transitions assuming that the forming of masculine identity is a constantly changing process. In each society the hegemonic model of masculinity categorizes groups of men in relation to each other through ‘normalizing’ the definition of masculinity and defining its standards and proper manifestations. This is particularly true of societies where the military culture has an increased presence and an important role to play. Contemporary Russia epitomizes the commanding and rigid nature of the masculinist regime where hegemonic masculinity is firmly established and thoroughly institutionalized.