Changing the Way We Tell Stories: The Reception of Still Photos with Sound as Entertainment

Technology challenges the traditional paradigm of storytelling by going beyond the printed page to still images juxtaposed with text and sound on the Internet. For this reason, traditional media have started to carve out a niche in content for savvy audiences beyond traditional media logic to capitalize on dynamic design and technologies specific to the Internet. This exploratory research used a Web survey to investigate the presentation mode of still images with sound. Magnum In Motion provided the news stories and design attributes were manipulated such as text, color, and sound. Results indicate that the storytelling presentation of still images with sound was received positively and an enjoyable experience.