Radiohead and the Media Fallout of OK Computer

This article explores the response of the British rock group Radiohead to the almost fatal creative paralysis that resulted from the enormous success and critical attention generated by their 1997 landmark recording Ok Computer. This adaptive response consisted of a vast effort to recreate and reidentify themselves, by way of a reconfiguration of both their artistic and commercial technological extensions, in an existential struggle to maintain an ongoing sense of authenticity.