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- ISSN: 1539-7785
- E-ISSN: 2048-0717
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Understanding Media: The Extensions of Man (1964), the foundations of Marshall McLuhan’s tetrad
- Source: Explorations in Media Ecology, Volume 15, Issue 1, Mar 2016, p. 81 - 91
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- 01 Mar 2016
Abstract
Abstract
The year 2014 marked the 50th anniversary of the publication of the first edition of Understanding Media: The Extensions of Man (1964), third book of Herbert Marshall McLuhan, and of considerable transcendence in the contemporary communicology imaginary. In the referred text it is possible to find the foundations of the ‘McLuhan tetrad’, which admits to be considered as the perfect conclusion of McLuhan’s fruitful intellectual work. The tetrad was released by Eric McLuhan, the eldest of the six children of Marshall, in the book, Laws Media: The New Science (1988).
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