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Media-ecological engineering of the Soviets
- Source: Explorations in Media Ecology, Volume 21, Issue 2-3, Oct 2022, p. 143 - 155
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- 01 Jul 2021
- 01 Dec 2021
- 01 Oct 2022
Abstract
This article explores the hypothesis that the Soviets built a society on the principles of media ecology. The media ecology of the Soviets had three sources: the materialistic (economic) determinism of Marxism, the environmentalism of Russian literature and the Bolsheviks’ goals of socialist upbuilding. Moreover, the determination to build a new society made Soviet ‘media ecology’ not just descriptive or critical but proactive. The Soviet media ecology could be nothing else but applied media ecology. The notion of media-ecological engineering is advanced in this article to describe the applied character of Soviet ‘media environmentalism’. The article is a part of a larger project, ‘The media ecology of socialism’, which aims at a media-ecological analysis of socialism in general and the Soviet mentality particularly.