Modernity and visual appeal in the Telenovela Dancin’ Days (1978)

This article analyses Dancin’ Days, a telenovela broadcast in 1978 by Rede Globo, Brazil’s largest FTA-TV network. The process of economic, social, political and ideological change during the late 1970s, including the renewal of the material base of societies all over the world, is the general context in which the article seeks to identify the aesthetic and visual implications of the technological revolution afoot at that time. More specifically, it attributes them to aspects of the production of Dancin’ Days, like its set, costumes and recording techniques, associated with the dramatic technological expansion of the period and the rise of the consumer culture.