Infusing a fashion curriculum into a twenty-first-century business programme

This article explores how a fashion programme introduced into a traditional business school curriculum exemplifies disruptive innovation and can enable differentiation for an institution that is in a region dominated by competitive business school programmes. We point out the ways in which we have implemented Laster’s Model Driven Design method at Philadelphia University in transitioning the Fashion Industry Management programme into the business school and fulfilling the requirements of accreditation.