Fashion Brand Stories, 3rd ed., Joseph H. Hancock II (2022) | Intellect

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Volume 11, Issue 3-4

ISSN: 2050-0726
E-ISSN: 2050-0734

Fashion Brand Stories, 3rd ed., Joseph H. Hancock II (2022)
By Eric Ping Hung Li¹
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Affiliations: ¹ ISNI: 0000000122889830 University of British Columbia
Source: Fashion, Style & Popular Culture, Volume 11, Issue 3-4, Oct 2024, p. 681 - 683
DOI: https://doi.org/10.1386/fspc_00222_5
Language: English
- Published online: 03 Nov 2023

Abstract

Review of: Fashion Brand Stories, 3rd ed., Joseph H. Hancock II (2022)

London: Bloomsbury Visual Arts, 216 pp.,

ISBN 978-1-35013-554-3, h/bk, $50.35

© 2024 Intellect Ltd

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2023-11-03

2024-10-14

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References

Simmel, G. (1957), ‘Fashion’, The American Journal of Sociology, 62:6, pp. 541–58.
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Thomson, M. (2006), ‘Human brands: Investigating antecedents to consumers’ strong attachments to celebrities’, Journal of Marketing, 70:3, pp. 104–19, https://doi.org/10.1509/jmkg.70.3.104.
[Google Scholar]

/content/journals/10.1386/fspc_00222_5

Article Type: Article

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