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The article contributes to the fledgling literature in the China–Africa communications field by approaching the topic from the perspective of an event – the fifth conference of the Forum on China Africa Cooperation (FOCAC V). It proposes that by analysing FOCAC V specifically, and the FOCAC phenomenon generally, new and interesting insights might be gained into the interests of the various players – namely, Chinese officials, African officials and the African media. It also contributes new perspectives in leveraging the framing of a communication theory as a means of drilling down to the motivations, tensions, confluences and divergences inherent in the China–Africa relations – a transnational engagement that continues to draw animated discussions and debate in and out of academia.