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1981
Volume 1, Issue 1
  • ISSN: 2046-9861
  • E-ISSN: 2046-987X

Abstract

This piece discusses the performance of television presenter Claire Balding during her coverage of the Olympics and Paralympics of London 2012. It suggests that her success with viewers was connected with her persona as a television personality, which combined professional skill with intimacy and immediacy. It argues that Balding represented the face of contemporary public service broadcasting – one that bridges both the BBC and Channel 4’s brand identities – through her research and authority, combined with interaction with her through social media.

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/content/journals/10.1386/jptv.1.1.137_1
2013-04-01
2024-06-24
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