Scholar-practitioner collaboration in media-related interventions: A case study of Radio La Benevolencija in Rwanda

What methodological, ethical or other issues arise in ‘media development’ projects that are collaborations between practitioners and scholars? This article uses as a case study a project led by Radio La Benevolencija (RLB) that sought to address inter-ethnic conflict in Rwanda through a radio drama programme – a Romeo and Juliet story of a forbidden love between members of two conflicting tribes. The intervention was unique in its attention to theories of communication and psychology in its design and implementation, and in its efforts to bring in academics throughout the course of the project to aid in design and evaluation. The authors, commissioned to conduct an evaluation of RLB’s past ten years of work, analyse the intervention in the context of Rwanda’s history and the organization’s use of theory, research and evaluation in their programmes. The authors find that, based on the RLB experience as well as evidence provided by communication and media research, the RLB model for peacebuilding through the media can be usefully adapted to other contexts, given particular parameters. The article concludes by arguing that the collaboration provides evidence of the fruitful ground that can and should exist between practice, theory and research, while problematizing challenges involved in such collaborations.