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- Volume 4, Issue 1, 2018
Journal of Design, Business & Society - Volume 4, Issue 1, 2018
Volume 4, Issue 1, 2018
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Into the wild: Pioneers in designing new business models for co-creation
More LessAbstractThis study examines a group of business executives’ endeavours of designing new business models in very different public, as well as private, sectors. The common thread between them is that they all have gone ‘into the wild’: leaving the comfort zones of their organizations in order to explore business potential on the outside. They have all taken on challenges that reach far beyond their own organizations’ horizons, crossing sectors and co-creating new business models with external stakeholders in order to address them. When taking on these co-creation challenges, the organizations have fallen short of ready-made methods, processes and steering mechanisms. The questions thus remain: What happens in the wild? And what can we learn from those who went there? The study shows two main findings. First of all, when designing new co-creation business models, organizations encounter similar struggles and possibilities even when dealing with very diverse challenges in different sectors. Thus, insights translate across sectors and challenges. Secondly, a synthesis of lessons learned can be summed up as three main focus areas: the executives are rethinking their business as a whole; they lack tools for organizing for co-creation; and trust-building is a key parameter for success.
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Time after Time: A news magazine’s covers during the 2008 and 2016 US presidential elections
By Danny PaskinAbstractThe study compares how Time magazine, one of the most established and iconic news magazines in the world, covered the US presidential elections in 2008 and 2016. The study applies framing theory and design principles to examine how the magazine presented information in general and, more specifically, on the elections through its covers. A content analysis of 95 covers total from both years was performed, comparing several aspects concerning both the content of the magazine and the design, including typography, art and colour. Results showed that Time kept an unbiased, consistent and traditional style between the two elections, despite the very contrasting elections of 2008 and 2016 which, as the study argues, may not be an ideal outcome.
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Smart-innovative cities and the innovation economy: A qualitative analysis of local approaches to delivering smart urbanism in Australia
Authors: Sophia Maalsen, Sandy Burgoyne and Martin TomitschAbstractThe adoption of smart city initiatives is a key lever to attract and retain new business and talent in local government areas to support the development of the innovation economy in Australia. To identify the ‘state of play’ in the adoption of smart city initiatives within local government areas, we survey state and federal policy associated with ‘smart’ and present a qualitative analysis of four case studies of cities. We then synthesize our findings from this analysis into recommendations for smart city initiatives. The article is structured into three parts. First, we present an overview of the rationale behind the adoption of smart city initiatives in supporting the innovation economy, focusing on challenges and opportunities that have been documented in previous literature. Second, we describe the case studies analysed and the themes that emerged. Third, we discuss the design recommendations arising from this analysis to illustrate how Australian cities and businesses might accelerate the adoption of smart city initiatives in local government areas and the implications more broadly for smart city adoption globally.
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Designing interactive fashion shows: Innovating through multisensory simulations
Authors: Kung Wong Lau and Vincie Pui Yuen LeeAbstractThe tremendous development of stereoscopic 3D visualization and multisensory simulations has been fundamentally changing brand communication, consumer learning, product knowledge and the decision-making process. This research aims to study consumer learning in a designed interactive fashion show platform in order to deepen our understanding of the undiscovered framework. A designed, self-directed interactive platform for consumers to organize their own fashion show is established in this research. The result of this study suggests three major domains for fashion retailing businesses to explore in order to cope with the challenges of the digital age.
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Strategic design practices in digital innovation: Findings from strategic design projects with industry
Authors: Rebecca Price and Maaike KleinsmannAbstractSuch is the prevalence of digital systems within today’s organizations that design projects that deal with digital subject matter are inherently strategic. Therefore, the aim of this article is to contribute an understanding of how design practices in digital innovation are informed by strategic renewal. To pursue this inquiry, the article seeks to understand how strategic designers operate in ill-defined but opportunity-rich contexts on projects that concern digital innovation. A practice-led methodology is applied to document an engagement with a fast-moving consumer goods (FMCG) firm for ten weeks – with six design teams responding to design briefs set by the client. The findings are that strategic designers apply design methods and techniques to translate technology-centred briefs into fundamentally human-centred problems to be solved. The strategic ambitions of the client and human-centred emphasis can guide designer practice during the otherwise uncertain and complex journey of digital innovation. Further, this article contributes new knowledge regarding strategic design practice and the nature of hidden constraints that are present during digital innovation.
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