Empedocles: European Journal for the Philosophy of Communication - Volume 10, Issue 1, 2019

Logic, Rhetoric and Argumentation Theory are more or less distinct attempts to approach the riddle of persuasion: what makes our reason tick? Moreover, how best can we study our ability to influence the reason of others so as to make them share our opinions? The three classical answers, then, are: (1) Logic, the theory of valid inference, is the best persuasion theory available. (2) Rhetoric, the theory of effective manipulation of others is the best persuasion theory available. Finally, (3) Argumentation theory, the middle theory that recommends a mix of reasoning and manipulation, is the best persuasion theory available. In this article, I briefly explain the controversy between these three competing views and offer some comments upon its possible resolution. Since all forms of communication are performed on the spectrum between manipulation and the non-manipulative offering of contents, this controversy should interest all those who are intrigued by the miraculous possibility of human communication in the first place.

The structural and dynamic dimensions of complexity of the Internet are connected with epistemological and ontological factors, which are the main modes of complexity of the sciences of the Internet. These dimensions and modes of complexity are relevant for the communication sciences, because this field is one of the most important areas of development of this network of networks. Philosophy needs to address the problems of complexity that arise from the sciences of the Internet that have consequences for the communication sciences. This article deals with these problems through a new approach in the philosophy of communication sciences based on the sciences of the artificial conceived as sciences of design.

This article assesses the relevance of Wittgenstein’s late philosophy for the study of online forms of communication. In particular, the article deals with the appropriateness of using the concept of language game for the purpose of describing what happens in a virtual community. Testing Wittgenstein’s concept of language game in online context, we also analyse the language practices of one specific virtual community (patterns of communication, style, roles of members, internal organization of this ‘form of life’).

From Arthur Schopenhauer we can glean a characteristically moody perspective on the primordial condition of speaking and being spoken. Focusing on his dualistic view of the embodied subject as having to contend with the forces of both Will and presentation, in this article I argue that his philosophy construes communication as a sort of weird ventriloquism. Drawing on François Cooren’s proposed method of ‘ventriloqual analysis’, I re-examine Schopenhauer’s subject as a being that both animates and is animated by his strange dark noumena. Bearing witness to this eerie metaphysical stagecraft, his concept of Will becomes synonymous with a will to communicate, which manifests itself through the voice of the speech actor and allows us to think about his ontology and ethics from a different rhetorical perspective.

The authors seek to contribute to the existing discussion of the communicative function of political memes by bringing into discussion political memes used by opposition leaders in the 2018 Russian presidential election campaigns as examples of memes being purposefully deployed in targeted political communications. Specifically, they focus on Navalny’s use of the ‘yellow duck’ meme. Drawing on the existing research of memes’ mythological properties, the authors claim that the combination of dialogue and conflict as two main functions entailed in the political meme is a likely key element that increases the popularity of a meme and makes it viral. The discussion of concrete examples is preceded by a discussion that contextualizes the study of a political meme within the field of communication studies as a device that offers clarity in the chaotic flow of information, is constructed by both addresser and the addressee and serves as an effective tool for promoting ideologies.

In this article I compare the linguistic skepticism of Levinas to that of the early Daoist skepticism of the Zhuangzi. I will argue that both Levinas as the Zhuangzi use skepticism as a therapeutic tool to question the rigid use of language and to create an openness in the self in which the self is inspired by something more than itself. For Levinas, language is primarily a response-ability; language ultimately refers to the absolute responsibility to the Other. For the Zhuangzi, words are simply too rigid to attune to the subtle differences and changes in the world. Through carefree wandering, the self becomes more receptive to the unfolding of the way (Dao).

Both the Zhuangzi as Levinas see language not only as a system of references that is able to convey the world, but also see language as communication; as a response to the outside world. For Levinas, this response-ability is aimed at the Other and is primarily an ethical demand. For the Zhuangzi, genuine language is more a spontaneous receptivity; a wandering with words in which words are open to different interpretations and perspectives. In the end of this article I will argue that Levinas and the Zhuangzi see language as a communicative praxis that mirrors receptivity and passivity.

In 2017, Empedocles: European Journal for the Philosophy of Communication published an article by Adrian Pablé, an integrationist linguist, which considers the contribution that Roy Harris’ theory of sign can make to communication theory in terms of the constitutive metamodel of communication theory. This brief response to that contribution concludes that integrationism is a useful but limited perspective and that its claim to exclusive validity should be rejected by communication theorists.

Scientific Ontology: Integrating Naturalized Metaphysics and Voluntarist Epistemology, Anjan Chakravartty (2017) New York: Oxford University Press, 296 pp., ISBN 978 0 19065 145 9, h/bk, £53.00

The Discursive-Material Knot: Cyprus in Conflict and Community Media Participation, Nico Carpentier (2017) New York: Peter Lang Publishing, 471 pp., ISBN 978 1 43313 753 2, p/bk, €55.95