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Strategic Advertising Mechanisms
More LessIt is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms.
The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms such as Kevin Roberts's Lovemarks or Douglas Holt's iconic brands. It also considers European mechanisms such as Jacques Séguéla’s star strategy or Henri Joannis’s psychological axis. The book has the most complete academic review.
Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands, integrates the most important strategic advertising mechanisms developed throughout the time: USP, brand image, positioning, Lovemarks... This is the first and only book to date that compiles the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising.
Primary readership will be among practitioners, researchers, scholars and students in a range of disciplines, including communication, advertising, business and economic, information and communication, sociology, psychology and humanities. There may also be appeal to the more general reader with an interest in how advertising strategic planning works.
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Invisible Presence
More LessThis book looks at the representation of female characters in French comics from their first appearance in 1905. Organised into three sections, the book looks at the representation of women as main characters created by men, as secondary characters created by men, and as characters created by women.
It focuses on female characters, both primary and secondary, in the francophone comic or bande dessinée, as well as the work of female bande dessinée creators more generally. Until now these characters and creators have received relatively little scholarly attention; this new book is set to change this status quo.
Using feminist scholarship, especially from well-known film and literary theorists, the book asks what it means to draw women from within a phallocentric, male-dominated paradigm, as well as how the particular medium of bande dessinée, its form as well as its history, has shaped dominant representations of women.
This is the first book to study the representation of women in the French-language drawn strip. There are no other works with this specific focus, either on women in Franco-Belgian comics, or on the drawn representation of women by men.
This is a very useful addition to both general discussions of French-language comics, and to discussions of women’s comics, which are focused on comics by women only.
As it is written in English, and due to the popularity of comic art in Britain and the United States, this book will primarily appeal to an Anglo-American market. However, the cultural and gender studies approach this text employs (theoretical frameworks still not widely seen in non-Anglophone studies of the bande dessinée) will ensure that the text is also of interest to a Franco-Belgian audience.
With a focus on an art-form which also inspires a lot of public (non-academic) enthusiasm, it will also appeal to fans of the bande dessinée (or wider comic art medium) who are interested in the representation of women in comic art, and to comics scholars on a broad scale.
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Slow TV
By Roel PuijkSlow TV has become a familiar feature of broadcasting in Norway. It refers to a set of programmes produced by the Norwegian Broadcasting Corporation (NRK) since 2009, starting out with a seven-hour broadcasting of the train ride between Bergen and Oslo.
The concept of slow TV and ‘minute-by-minute’ broadcasting was developed so that the event on television lasts as long as in real time. Several broadcasters outside Norway, including BBC Four, YLE, SRF and Netflix, have now taken up the concept of slow TV.
The first study of this genre, this highly original book explores three different aspects of the phenomenon of slow TV: the perspective of the broadcaster, the perspective of the producers and other actors involved in the production of the programme, and that of the audience.
It goes beyond the question of genre and considers how slow TV fits into television scheduling and how the audience appeal can be understood within broader concepts such as media events, media tourism, reception and national identity. Public service broadcasters can be seen as having more opportunity to experiment, and slow TV can be seen as a good example of public service programming. What attracts viewers to the programmes is that they invite a contemplative mode of watching: there is a chance to see something unexpected, or to be introduced to interesting new things.
Illustrated throughout in full colour, using stills from broadcast programmes.
This book will appeal primarily to an academic readership, both researchers and students. Most readers are likely to be involved with media and communication studies, cultural studies and film studies. It will also be of interest more generally to the humanities and social sciences fields as it touches on topics such as national and local identity, popular culture, Nordic lifestyle, well-being, tradition, community and popular culture.
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Material Media-Making in the Digital Age
By Daniel BinnsThere is now no shortage of media for us to consume, from streaming services and video-on-demand to social media and everything else besides. This has changed the way media scholars think about the production and reception of media. Missing from these conversations, though, is the maker: in particular, the maker who has the power to produce media in their pocket.
How might one craft a personal media-making practice that is thoughtful and considerate of the tools and materials at one's disposal? This is the core question of this original new book. Exploring a number of media-making tools and processes like drones and vlogging, as well as thinking through time, editing, sound and the stream, Binns looks out over the current media landscape in order to understand his own media practice.The result is a personal journey through media theory, history and technology, furnished with practical exercises for teachers, students, professionals and enthusiasts: a unique combination of theory and practice written in a highly personal and personable style that is engaging and refreshing.
This book will enable readers to understand how a personal creative practice might unlock deeper thinking about media and its place in the world.
The primary readership will be among academics, researchers and students in the creative arts, as well as practitioners of creative arts including sound designers, cinematographers and social media content producers.
Designed for classroom use, this will be of particular importance for undergraduate students of film production, and may also be of interest to students at MA level, particularly on the growing number of courses that specifically offer a blend of theory and practice. The highly accessible writing style may also mean that it can be taken up for high school courses on film and production.
It will also be of interest to academics delivering these courses, and to researchers and scholars of new media and digital cinema.
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The Poetics of Poetry Film
More LessSet to generate and influence discussions in the field for years to come, this is an encyclopaedic work on the ever-evolving genre of poetry film. It will set the benchmark for all subsequent works on the subject, being the first book of its kind.
Poetry films are a genre of short film, usually combining the three main elements: the poem as verbal message; the moving film image and diegetic sounds; and additional non-diegetic sounds or music, which create a soundscape. This book examines the formal characteristics of the poetic in poetry film, film poetry and video poetry, particularly in relation to lyric voice and time.
Provides an introduction to the emergence and history of poetry film in a global context, defining and debating terms both philosophically and materially. Examines the formal characteristics of the poetic in poetry film, particularly in relation to lyric voice and time. Includes interviews, analysis and a rigorous and thorough investigation of the poetry film from its origins to the present. This is a very important, groundbreaking work on film poetry. The ideas discussed here are of great importance, and the diversity and breadth of the volume is especially impressive and very useful. This book brings together in one place crucial ideas and information for practitioners, students and academics, and is clearly and accessibly written.
Including over 40 contributors and showcasing the work of an international array of practitioners, this will be an industry bible for anyone interested in poetry, digital media, filmmaking, art and creative writing, as well as poetry filmmakers. It explores working practices, processes of collaboration and the mechanisms which make these possible. It also reveals the network of festivals disseminating and theorizing poetry film and presents a compelling bibliography.
This is the most incisive and complete analysis of filmic poetry to date. It is poised to become a major text in the field.
Essential reading for academics teaching poetry filmmaking, moving image, film, media and media poetry, writing and art. Undergraduate and postgraduate students in those fields. Great potential for textbook adoption.
Also relevant to poets, filmmakers, visual artists, graphic artists and theorists, filmmakers, screenwriters, art historians, philosophers, cultural commentators, arts journalists.
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Iconoclastic Controversies
More Less[The book combines photography and written text to analyse the role of memorials and commemoration sites in the construction of antagonistic nationalism. Taking Cypriot memorializations as a case study, the book shows how these memorials often support, but sometimes also undermine, the discursive-material assemblage of nationalism.,This new book expands the research scope of discourse theory analysis – on which Nico Carpentier is an established scholar – to the study of non-textual empirical material. It takes an original and fresh approach, with a post-structuralist foundation and an interdisciplinary character, aiming at communicating theory and scientific research in non-textual ways. It addresses a topic of emerging relevance in media and communication studies, with a specific focus on public scholarship. It challenges existing scholarship to try and think of new creative ways to produce and communicate scientific knowledge.
Through its combination of photography and written text, Iconoclastic Controversies offers a reflection on the relationship between memorialization and antagonistic nationalism and, at a broader level, between the discursive and the material. The book focuses on Cypriot memorials and commemoration sites as material structures that invoke a particular past, and invite us to remember it in particular ways. These memorials are interventions located at the intersection of the spatial and the political, which use space to articulate what is deemed important to be remembered by collectivities (and what not), and how it should be remembered (and how not). While the book analyses how many Cypriot memorials are aligned with the hegemonic discourse of (post-)antagonistic nationalism, there is ample attention for those memorials that re-articulate this discourse and/or that support counter-hegemonic discourses. The analysis of these relationships is generated and communicated through the principles of arts-based research and multimodal academic communication, which brings out an emphasis on aesthetics – through the book's photography and design – and foregrounds the affective dimension of knowledge. This book not only aims to provide an understanding of‚ and critique on‚ the workings of antagonistic nationalism, but it simultaneously offers an opportunity to experience and to feel this analysis and this critique.
Primary readership will be humanities and social science educators, researchers and students working in fields related to discourse theory, public sphere studies (engaging with an agonistic democracy framework in particular), cultural studies, visual sociology, memory studies, conflict and war studies, history and regional studies. It may also be of interest to practitioners such as curators, journalists and artists working on issues connected to conflict, trauma and memory.
,The book combines photography and written text to analyse the role of memorials and commemoration sites in the construction of antagonistic nationalism. Taking Cypriot memorializations as a case study, the book shows how these memorials often support, but sometimes also undermine, the discursive-material assemblage of nationalism.
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MEDIA
The first in the Media-Life-Universe trilogy, this volume explores a transdisciplinary notion of media and technology, exploring media as technology, with special attention to its material, historical and ecological ramifications. The authors reconceptualize media from environmental, ecological and systems approaches, drawing not only on media and communication studies, but also philosophy, sociology, political science, biology, art, computer science, information studies and other disciplines.
Featuring a group of internationally known scholars, this collection explores evolving definitions of media and how media technologies are transforming theory and practice. As the current media includes a wider and wider range of concepts, products, services and institutions, the definition of media continues to be in a state of flux. What are media today? How is media studies evolving? How have technologies transformed communication and media theory, and informed praxis? What are some of the futures of media?
The collection challenges traditional notions of media, as well as concepts such as freedom of expression, audience empowerment and participatory media, and explores emergent media including transmedia, virtual reality, online games, metatechnology, remediation and makerspaces.
This is the first volume in the MEDIA • LIFE • UNIVERSE Trilogy. LIFE: A Transdisciplinary Inquiry 9781789382655 follows and builds upon this 2021 collection.
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Mediatization(s)
This new collection is the first book to bring together Latin American and European traditions of mediatization research, integrating macro level theorization with applied observations of mediatization processes from a multidisciplinary perspective.
In the last decade, several European and Latin American researchers have set a very solid theoretical corpus around mediatization. The book brings these two theoretical traditions close together for a dialogue: the Latin American sociosemiotic matrix consolidated by Eliseo Verón in the 1980s and the institutional and constructivist approaches developed in Europe. The main objective of the book is to explore and activate possible theoretical and applied exchanges between these approaches.
This book introduces the main theories and authors on mediatization from Europe and Latin America, especially Brazil and Argentina, in the last two decades. It historically and epistemologically frames these theories within the context of communication and media theories, and pays particular attention to the opportunities generated by the exchanges between European and Latin American approaches. It is edited by scholars from Spain, Argentina and the United Kingdom, and includes contributors from universities in France, Germany, Switzerland, Brazil, Denmark and The Netherlands.
The handbook format including introductory comprehensive sections written by the editors and original texts signed by world leading researchers will make this a useful resource for researchers and students in the field.
The interdisciplinary approach displayed by the book has the potential to make it of interest not only to people working on communication or media studies but also in other disciplines within the humanities and social sciences.
It will be of primary interest to academics, scholars, researchers, undergraduate and postgraduate students, particularly a growing population of Latin American postgraduate students in the Global North.
Fields of interest will include communication and media, social sciences, and social actors linked directly or indirectly to the transformation of the media landscape.
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The Legend of Zelda: Ocarina of Time
By Tim SummersSome 22 years after its creation, The Legend of Zelda: Ocarina of Time is still held in high critical regard as one of the finest examples of the video game medium. The same is true of the game’s music, whose superlative reception continues to be evident, whether in the context of the game or in orchestral concerts and recordings of the game’s music.
Given music’s well-established significance for the video game form, it is no coincidence that music is placed at the forefront of this most lauded and loved of games. In Ocarina of Time, music connects and unifies all aspects of the game, from the narrative conceit to the interactive mechanics, from the characters to the virtual worlds, and even into the activity of legions of fans and gamers, who play, replay and reconfigure the music in an enduring cultural site that has Ocarina of Time at its centre. As video game music studies begins to mature into a coherent field, it is now possible to take the theoretical apparatus and critical approaches that have been developed in antecedent scholarship and put these into practice in the context of an extended concrete game example.
The most extensive investigation into the music of a single game yet undertaken, this book serves three important primary purposes: first, it provides a historical-critical account of the music of an important video game text; second, it uses this investigation to explore wider issues in music and media studies (including interactivity, fan cultures, and music and technology); and third, it serves as a model for future in-depth studies of video game music.
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The Cultural Impact of RuPaul’s Drag Race
Insightful, provocative and now in paperback, The Cultural Impact of RuPaul’s Drag Race is a collection of original material that goes beyond simple analysis of the show and examines the profound effect that RuPaul’s Drag Race has had on the cultures that surround it: audience cultures, economics, branding, queer politics and all points in between. Once a cult show marketed primarily to gay men, Drag Race has drawn both praise and criticism for its ability to market itself to broader, straighter and increasingly younger fans. The show’s depiction of drag as both a celebrated form of entertainment and as a potentially lucrative career path has created an explosion of aspiring queens in unprecedented numbers, and had a far-reaching impact on drag as both an art form and a career.
Contributors include scholars based in the United Kingdom, the United States, Canada and South Africa. The contributions are interdisciplinary, as well as international. The editor invited submissions from scholars in theatre and performance studies, English literature, cultural anthropology, media studies, linguistics, sociology and marketing. What he envisaged was an examination of the wider cultural impacts that RuPaul’s Drag Race has had; what he received was a rich and diverse engagement with the question of how Drag Race has affected local, live cultures, fan cultures, queer representation and the very fabric of drag as an art form in popular cultural consciousness.
This original collection, with its variety of topics and approaches, is a critical appraisal of RuPaul’s Drag Race at an important point of the programme’s run, as well as of the growing industries around RPDR, including DragCon and drag queens' post-show careers in the on- and offline world.
Primarily of interest to students, scholars and researchers in media and communication studies, gender and sexuality studies, popular culture, queer theory, LGBTQ history, media studies, and fan studies. Will also appeal to fans of the series.
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Language of Tomorrow
More LessThis book gives an overview of the development of the evolution of language through a philosophical lens, and is a culmination of research combining visual communication, semiotic theory, cultural studies, linguistics, artificial intelligence and new media.
It discusses the future of communication – through a pictographic framework – and the possibility of developing a standardized universal pictographic communication system that fosters mutual understanding and bridges diverse cultures. The research aims to locate the direction that research and development of a universal language for the posthuman era could take through the contextualization and realization of associated practice.
Highly relevant in today's discussion about globalization, language and culture, the combination of the view of design, philosophy, culture and technology makes this book unique.
Postgraduate students of design, art, philosophy and researchers and academics in the fields. Scholars and students working in linguistics. Cultural studies. Theory of art and design. Artificial intelligence (AI) and art-tech.
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Taste and the TV Chef
By Gilly SmithFood journalist, podcast producer and former academic Gilly Smith offers fresh insights into the creation of contemporary British food culture. Her latest book explores the story of modern food culture with the creators of lifestyle and food TV and with the academics carving a new world in food and media studies. Taste and the TV Chef investigates how television changed the way Britain eats and sold it to the world.
While cooking shows are far from new, they have exploded in popularity in recent years and changed consumption patterns at a time when what we eat has an enormous impact on climate change.
What was once merely a genre is now a full-blown phenomenon: never before has food been so photographed, fawned over, fetishized and celebrated as various answers to saving the planet. Celebrity chefs and so-called ‘foodies’ have risen to new levels of fame, and the cultural capital of cooking has never been so valuable.
Looks at the influence of chefs like Jamie Oliver, Nigella Lawson and Gordon Ramsay and the role of TV storytelling in transforming how and what we consume. A ground-breaking contribution to food and media studies, which includes rare interviews with the producers who created some of the most influential stories television ever told, Taste and the TV Chef investigates how food and lifestyle TV changed the way an entire country ate, and then fed it to the rest of the world.
Main academic readership will be scholars, researchers and students in cultural studies, media studies. Also practitioners and students in the fields of TV production and writing.
Will also appeal to anyone with an interest in the development of food TV and the rise of the TV chef.
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The Media-Democracy Paradox in Ghana
By W.S. DzisahThis original new book researches into the praxis of this democracy and its media, delving into Ghana’s evolvement, media practice, leadership aspirations, pressure group politics and ethnic and tribal cleavages. Written in accessible language it will provide valuable source material for readers interested in the development of a democratic culture.
A rich data source for students, scholars and researchers on both the African continent and in the diaspora, it examines the growing influence of social media in political discourse and provides an insightful analysis on debates surrounding political communication and its implications for strengthening democratic culture. Its intention is to challenge the intellectual rigour of scholars, academics, researchers and students. The analytical frames it offers are to generate intellectual discourses.
Provides an overview of the history of the press in Ghana and how that has shaped the current media landscape, and draws attention to the growing influence of social media in political messages and debate. The historical analysis of the political situation of Ghana and its relationship to the press is informative, comprehensive and stimulating to read. Ideas discussed are revealing and relevant to current discussions on the contributions of the media to the growth and development of democracy in Ghana in particular – and in Africa as a whole.
The unusual and highly original comparative analytic approach used here is in dealing with the media-democracy paradox through comments and analysis that challenges the orthodoxy of western idealism. The discussion of media and democracy, with private and state media operating side-by-side in a multiparty democratic setting regulated by a constitution, adds significantly to the wider field of knowledge on the media and democracy.
Primary audience will be academics, scholars, researchers and students – undergraduate and postgraduate – in the humanities and social sciences. Of particular relevance to those in media and communication studies, political science, journalism, cultural studies, postcolonial studies, and historians whose research interests include Ghana. Also relevant to those with an interest in democracy and development, to media advocacy institutions and policy makers, and to media development experts.
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Producing Children’s Television in the On Demand Age
By Anna PotterThis book provides a detailed account of the creative, economic and regulatory processes underlying the production of children’s television in a multi-platform era. Its collection of integrated case studies includes extended interviews with leading producers whose programs are watched by children all over the world. These reveal the impact of digitization on the funding, distribution and consumption of children’s television, and the ways that producers have adapted their creative practice accordingly. In its comprehensive analysis of the production culture of children’s television, this book provides a valuable lens through which to view broader transformations in media industries in the on-demand age.
This original and engaging book explores the creative processes underlying the production of children’s television, with close attention to underlying economic and policy dynamics. It does so through a combination of detailed case studies and interviews with leading producers from across three English-language markets. In its examination of the impact of new streaming services like Netflix and Amazon Prime on the funding, production and distribution of children’s screen content, the book will reveal how producers successfully created content for these increasingly influential new services.
It offers important insights into the production of children’s screen content in Australia, New Zealand and the United Kingdom, and builds on previous research in the field. The addition of analysis, which provides the context of historical, regulatory and economic factors that shape production in all three countries, is important for situating the personal testimonies and providing some critical distance. The variety of productions chosen for analysis, including drama, factual productions and animation, represents the very different pressures on different genres. Previous studies have looked at children’s content as one genre, whereas this new study reveals children’s content to be as diverse in range as adult content.
The case studies show the pressures and opportunities emerging from different national and international context and offers its own unique take on matters such as diversity, gender representation and indeed the ethics of representing children from a producers’ perspective. As a contribution to industry studies, this volume represents a valuable addition to the literature and will no doubt be referenced by future studies.
The quantity and quality of original interview material goes far beyond interviews in the trade press. Combined with the rich detail of production case studies, the articulate interviews and Potter’s highly engaging mode of writing, this book is an invaluable additional to research in the area.
This book will provide a crucial analysis of success stories in the children’s screen production industries at a time of flux and adaptation as television’s distribution revolution takes place.
The book will be indispensable for scholars of children’s television and of UK, New Zealand and Australian media policy. It will also engage a wider audience interested in television production, production studies and digital distribution – including those teaching at undergraduate and postgraduate levels. It will be a valuable library resource for courses that include screen media industries and television production culture as part of their content. It will be of interest to scholars beyond children’s television because of its analysis of success stories in screen production at a time of change and uncertainty.
It will also be of relevance to the international screen production sector and industry bodies, including screen organizations such as Screen Australia, and the UK’s Children’s Media Foundation, for its analysis of success stories in the screen production industries. Also, of interest to the many groups with vested interests around children and children’s media – including regulatory bodies like Ofcom in the UK, the Australian Communications and Media Authority in Australia and other key institutions, including legacy broadcasters such as the BBC, ABC and ITV.
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Journalism, Society and Politics in the Digital Media Era
Advances in digital communication have affected the relationship between society, journalism and politics within different contexts in varied ways and intensities. This volume, combining interdisciplinary academic and professional perspectives, assesses the impact of the digital media environment on citizens, journalists and politicians in diverse sociopolitical landscapes. The first part evaluates the transformative power of media literacy in the digital age and the challenges that journalism pedagogy encounters in global and fragmented environments. The second part critically examines the methods in which social media is used by politicians and activists to communicate during political campaigns and social protests. The third part analyses the impact of digitalization on professional journalism and news consumption strategies. The fourth part offers a range of case studies that illustrate the significant challenges facing online media regarding the framing and representation of communities in crisis and shifting contexts. The book is intended to introduce readers to the crucial dynamic and diverse challenges that affect our societies and communitive practices as a result of the interplay between digital media and political and societal structures.
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Photography from the Turin Shroud to the Turing Machine
More LessThis book introduces two conceptual models of photography: the Turin Shroud and the universal Turing machine. The Turin Shroud inspires a discussion on photography’s frequently acclaimed ‘ontological privilege’, which has conditioned an understanding of photography as a sui generis breed of images wherein pictorial representation is coextensive with human vision. This is then contrasted with a discussion of the universal Turing machine, which integrates photography into a framework of media philosophy and algorithmic art. Here, photography becomes more than just the present-day sum of its depiction traditions, devices and dissemination networks. Rather, it is archetypical of multiple systems of abstraction and classification, and various other symbolic processes of transformation.
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Fellini’s Films and Commercials
By Frank BurkeFederico Fellini’s distinct style delighted generations of film viewers and inspired filmmakers and artists around the world. In Fellini’s Films and Commercials: From Postwar to Postmodern, renowned Fellini scholar Frank Burke presents a film-by-film analysis of the famed director’s cinematic output from a theoretical perspective. The book explores Fellini’s movement from relatively classic filmmaking to modernist reflexivity and then to ‘postmodern reproduction’. Burke moves from analysis of stories told from a relatively ‘objective’ standpoint, to increased concentration on Fellini-as-author and on the cinematic apparatus, to Fellini’s dismantling of authorship and cinematic apparatus, to his postmodern signifying strategies. Grounded in poststructuralist approaches to texts and signification, Burke shows that Fellini is profoundly readable, if extremely complex.
Revisiting Burke’s 1996 Fellini’s Films: From Postwar to Postmodern, this new edition includes revised material from the original, plus a new preface and new chapter on the filmmaker’s work on commercials. Elegantly written and thoroughly researched, this book is essential reading for Fellini fans and scholars.
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The Baroque Technotext
More LessTo date, most criticism of print and digital technotexts – literary objects that foreground the role of their media of inscription – has emphasized the avant-garde contexts of a text’s production. The Baroque Technotext opens new perspectives on this important and innovative literary canon, analysing the role of baroque and neo-baroque aesthetics in the emergence and possible futures of technotexts. Combining the insights of poststructuralist theory of the baroque, postcolonial theory of the neobaroque, and insightful critique of the prevailing modernist approaches to technotexts, The Baroque Technotext reframes critical debate of contemporary experiments in literary practice in the late age of print. Analyses of works from authors including Jonathan Safran Foer, Chris Ware and David Clark are matched with reflections on other media texts – film, visual art and interface design – that have adopted baroque aesthetic tropes.
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Culture, Technology and the Image
Culture, Technology and the Image explores the technologies deployed when images are archived, accessed and distributed. The chapters discuss the ways in which habits and techniques used in learning and communicating knowledge about images are affected by technological developments. The volume discusses a wide range of issues, including access and participation; research, pedagogy and teaching; curation and documentation; circulation and re-use; and conservation and preservation.
The book illustrates how knowledge about images is intertwined with the methods that are used to store, retrieve and analyse those images and the information associated with them. Focusing on the implications of technology for processes and practices brings into view the permeable nature of boundaries between such disciplines as art history, media studies, museum studies and archiving. As such, this text will appeal to a broad academic audience, including art historians interested in the digital; media studies scholars; digital humanities scholars interested in expanding beyond textual scholarship; as well as new students in any of these fields.
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Morality by Design
By Wade RowlandThe eleven short, linked essays in Morality by Design represent a culmination of two decades of research and writing on the topic of moral realism. Wade Rowland first introduces readers to the basic ideas of leading moral thinkers from Plato to Leibniz to Putnam, and then explores the subject through today’s political, economic and environmental conundrums. The collection presents a strong argument against postmodern moral relativism and the idea that only science can claim a body of reliable fact; challenges currently fashionable notions of the perfectibility of human individuals – and even the human species – through technology; and argues for the validity of common sense.
In guiding the reader through Enlightenment-era rationalist thought as it pertained to human nature and the foundations of morality, Rowland provides a coherent, intellectually sound and intuitively appealing alternative to the nihilistic views popularised by contemporary radical relativism. Morality by Design ultimately seeks to convince readers that there is such a thing as moral fact, and that they do indeed have what it takes to make robust and durable moral judgments.
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