Towards grey matter – by bridge or tunnel?

The emergent status of practice-based research within the arts is surprising, given the long tradition of research and reflective practice as the working methodology of artists. Stranger still is the scepticism towards its application in arts education. This article will address those problems via the impasse indicated by current literature on the topic of entrepreneurial learning. As one way out of that dead-end, a case study is presented which applies the practice-based learning of a doctoral thesis to the learning environment of an interdisciplinary course in architectural photography.