Managing innovation in the hospitality micro firm: A framework for sensing, seizing and reconfiguring dynamic capabilities

Hospitality micro firms, those with fewer than ten employees, represent the vast majority of hospitality providers worldwide. Innovation is regularly cited as a core capability in sustaining micro firm success; however, little is known about how dynamic innovation capability is developed and honed in the hospitality micro firm environment. This discussion paper advocates taking a theoretical perspective on hospitality micro firm managerial capability for innovation based on dynamic capabilities. Specifically, the article argues the benefits of a framework based on sensing, seizing and reconfiguring dynamic capabilities as a means of building an innovation culture within the micro firm. The discussion contributes to the academic literature in providing a new theoretical perspective on an emerging research area – hospitality micro firm innovation capabilities. The contextual nature of the framework developed offers both researchers and practitioners a management framework to improve innovation management in the hospitality micro firm setting.